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The objective or purpose to be promoted or carried on by Media Rating Council is:

To secure for the media industry and related users audience measurement services that are valid, reliable and effective.

To evolve and determine minimum disclosure and ethical criteria for media audience measurement services.

To provide and administer an audit system designed to inform users as to whether such audience measurements are conducted in conformance with the criteria and procedures developed.


 

Media Rating Council (MRC) audit activity spans all media types including Internet, Out-of-Home, Print, Radio, and Television, as well as cross-platform measurement.  To view the list of services that are accredited by MRC, as well as those products that have applied for accreditation and are presently under review, and are not accredited at this time, please click here.

 

**** News Updates ****

November 15, 2017 - Media Rating Council issues a statement on the accreditation status of the Simmons National Consumer Study, including the National Hispanic Consumer Study component.  The statement is available here as well as in the News Section of MRC's website.

October 31, 2017 - Media Rating Council issues a communication announcing the release of updated versions of the Interactive Advertising Bureau's (IAB) Desktop Display, Mobile Web and Mobile In-Application (In-App) Measurement Guidelines.  These documents reflect updates made through IAB's Modernizing Measurement Task Force (MMTF) and in conjunction with the Mobile Marketing Association (MMA: for Mobile Web and In-App guidelines) and reflect efforts to modernize existing digital measurement guidance.  These measurement guidelines are accessible in the News Section of MRC's website.

October 31, 2017 - Media Rating Council announces the release of an update to the IAB Digital Video Ad Impression Measurement Guidelines for a 30-day public comment period, which ends on November 30th.  The updated measurement guidelines are also accessible through the News Section of MRC's website.  Comments on the draft should be submitted to Ron Pinelli at rpinelli@mediaratingcouncil.org.

October 24, 2017 - Media Rating Council announces that Twitter has formally agreed to submit a set of key measurement metrics for MRC accreditation consideration, and has begun the first phase of the accreditation process.  A copy of the release can be viewed in the News Section of MRC's website.

October 5, 2017 - Media Rating Council issues a communication update on accreditation status changes in the period from July 2017 through September 2017.  A copy of the October 2017 release can be viewed in the News Section of MRC's website.

September 12, 2017 - Media Rating Council and the China Media Assessment Council announce they are cooperating jointly to execute auditing processes for three digital audience measurement services that have applied for MRC accreditation in China.  The announcement can be accessed here as well as through the News Section of MRC's website.

August 17, 2017 - Media Rating Council issues an accreditation status update on the Nielsen IBOPE Mexico and HR Media Television Audience Measurement services in Mexico.  The update can be accessed here as well as through the News Section of MRC's website.

July 6, 2017 - Media Rating Council issues a communication update on accreditation status changes in the period from April 2017 through June 2017.  A copy of the July 2017 release can be viewed in the News Section of MRC's website.

June 30, 2017 - Media Rating Council issues an update on the General Invalid Traffic (GIVT) compliance status of accredited digital vendors.  A copy of the release can be viewed in the News Section of MRC's website.

June 28, 2017 - MRC issues a marketplace update on the status of its auditing of Google's YouTube Measurement Platform.  A copy of the release can be found in the News Section of MRC's website.

June 27, 2017 - Media Rating Council issues a communication announcing the release of a draft version of its Digital Audio Measurement Guidelines for a 45-day public comment period.  The Guidelines can be viewed here and are also accessible through the News Section of MRC's website.

May 16, 2017 - Media Rating Council issues a release announcing that a draft version of its Digital Audience-Based Measurement Standards has been released for a 60-day public comment period.  The Standards can be viewed here and are also accessible through the News Section of MRC's website.  Comments on the draft should be submitted to Ron Pinelli at rpinelli@mediaratingcouncil.org.

April 6, 2017 - Media Rating Council issues a communication update on accreditation status changes in the period from January 2017 through March 2017.  A copy of the April 2017 release can be viewed in the News Section of MRC's website.

March 29, 2017 - Media Rating Council issues a communication announcing the release of its Location Based Advertising Measurement Guidelines that establish a recommended set of practices for Location measurement.  The Guidelines can be viewed here and are also accessible through the News Section of MRC's website.

March 15, 2017 - Media Rating Council announces the release of its Digital Place-Based Audience Measurement Standards that establish a framework upon which syndicated audience measurement products can be developed, and establish a benchmark for auditing.  The Standards can be viewed here and are also accessible through the News Section of MRC's website.

February 27, 2017 - Media Rating Council issues a statement regarding its second examination of the Nielsen/IBOPE Mexico television audience measurement service.  A copy of the statement is available here (in English or en Espanol) or in the News Section of MRC's website.

February 24, 2017 - Media Rating Council issues interim guidance related to Invalid Traffic (IVT) topics (specifically: Front-End Filtration, Human Labeling of IVT, Invalid Data Center Traffic, and IVT Sampling). Until such time as there is a formal standards update that incorporates these, this interim guidance is considered authoritative and should be applied by measurement services in the MRC accreditation process. Copies of these communications can be viewed in the News Section of MRC's website.

February 22, 2017 - Media Rating Council issues an update on the accreditation statuses of Nielsen's National and Local television measurement services.  The update is accessible in the News Section of MRC's website.

January 4, 2017 - Media Rating Council issues a communication update on accreditation status changes in the period from October 2016 through December 2016.  A copy of the January 2017 release can be viewed in the News Section of MRC's website.

December 19, 2016 - Media Rating Council releases a statement announcing its withholding of accreditation from the December 2016 Nielsen Audio PPM service reports for those markets in which the PPM service is currently accredited.  A copy of the statement is accessible here and in the News Section of MRC's website.

October 11, 2016 - Media Rating Council issues a communication update on accreditation status changes in the period from July 2016 through September 2016.  A copy of the October 2016 release can be viewed in the News Section of MRC's website.

August 17, 2016 - Media Rating Council announces the establishment of a formal policy to govern the use of its logo by MRC-accredited services.  The policy is available in the News Section of MRC's website.

July 7, 2016 - Media Rating Council issues a communication update on accreditation status changes in the period from April 2016 through June 2016.  A copy of the July 2016 release can be viewed in the News Section of MRC's website.

June 28, 2016 - MRC issues its Mobile Viewable Ad Impression Measurement Guidelines along with an Addendum that provides background and data analysis on the Viewability Project.  These materials are also accessible through the News Section of MRC's website.

April 11, 2016 - Media Rating Council issues a communication update on accreditation status changes in the period from January 2016 through March 2016.  A copy of the April 2016 release can be viewed in the News Section of MRC's website.

January 8, 2016 - Media Rating Council issues a communication update on accreditation status changes in the period from October 2015 through December 2015.  A copy of the January 2016 release can be viewed in the News Section of MRC's website.

December 30, 2015 - MRC issues a statement on its evaluation of methodological changes to Nielsen's Local Market Services and their accreditation status.  The statement is available here, or through the News Section of MRC's website.

December 24, 2015 - MRC issues a statement on its review of Nielsen's National Panel Expansion initiative.  The statement can be viewed here, or through the News Section of MRC's website.

November 17, 2015 - MRC issues its Social Media Measurement Guidelines.  The guidelines can be viewed here, or through the News Section of MRC's website.

November 12, 2015 - MRC issues an update on Mobile Viewable Impression measurement.  The update can be viewed here, or through the News Section of MRC's website.

October 27, 2015 - MRC issues a release announcing the finalization of the Invalid Traffic (IVT) Detection and Filtration Guidelines Addendum.  The document seeks to modernize industry measurement standards for the filtration and disclosure of invalid traffic.  The guidelines can be viewed here, and through the News Section of MRC's website.

October 26, 2015 - MRC announces the Board of Directors has elected Patti Cohen to serve in the the newly created role of Local Market Advocate.  The complete announcement is accessible here, and through the News Section of MRC's website.

October 9, 2015 - Media Rating Council issues a communication update on accreditation status changes in the period from July 2015 through September 2015.  A copy of the October 2015 release can be viewed in the News Section of MRC's website.

September 15, 2015 - Media Rating Council  issues a release announcing that the Social Media Measurement Guidelines are now available for for public review and commentary.  The guidelines can be viewed here and are also accessible through the News Section of MRC's website.  Comments should be submitted to Ron Pinelli at rpinelli@mediaratingcouncil.org.

August 27, 2015 - MRC announces accreditation status change for the Nielsen Scarborough service, which includes the Local Market, National, USA+, and Prime Lingo products, and announces its decision on the Scarborough Hispanic Service.  The complete announcement is accessible here, and through the News Section of MRC's website.

August 18, 2015 - Media Rating Council issues an update to the Viewable Ad Impression Measurement Guidelines after conducting a series of reconciliation projects that helped identify areas that impact viewable impression measurements. A statement that includes a summary of the key changes is available here along with a copy of of the updated Guidelines (also available with the changes highlighted).  This information can also be found under the general announcements heading in the News Section of MRC's website.

August 11, 2015 - Media Rating Council issues a statement regarding the Nielsen/Ibope Mexico examination.  A copy of the statement is available here (in English or en Espanol) or in the News Section of MRC's website.

July 29, 2015 - Media Rating Council issues a communication update on accreditation status changes in the period from April 2015 through June 2015.  A copy of the July 2015 release can be viewed in the News Section of MRC's website.

July 8, 2015 - Media Rating Council  announces a summary of results of Phase 3 of Viewable Impression reconciliation testing.  The testing aimed to identify and reduce discrepancies among vendor measurements.  The summary can be viewed here or in the News Section of MRC's website. 

May 6, 2015 - MRC provides a marketplace update on the current status of the comScore Media Metrix Accreditation process.  A copy of the announcement can be viewed here or in the News Section of MRC's website.

May 4, 2015 - Media Rating Council issues interim guidance on Mobile Viewable Impression measurement.  A copy of the communication can be viewed in the News Section of MRC's website.

April 28, 2015 - Media Rating Council issues a communication update on accreditation status changes in the period from January 2015 through March 2015.  A copy of the April 2015 release can be viewed in the News Section of MRC's website.

March 16, 2015 - MRC provides a marketplace update on the accreditation status of Rentrak's TV Essentials and StationView Essentials Services.  A copy of the announcement can be viewed here or in the News Section of MRC's website.

March 13, 2015 - MRC names its 2015-16 Executive Committee, and elects Dr. Gary Heller, CBS Radio, as Board Chairman.  A copy of the release can be viewed here or in the News Section of MRC's website.

January 30, 2015 - Media Rating Council issues a communication update on accreditation status changes in the period from October 2014 through December 2014.  A copy of the January 2015 release can be viewed in the News Section of MRC's website.

January 12, 2015 - MRC issues a statement regarding its evaluation of Nielsenís Data Fusion process as it relates to Linear Television measurement within Turnerís CNN/HLN All Screen Report.  The evaluation did not represent a full-scope audit examination, and did not encompass the Mobile and Online components of the product.  This is the first time MRC has evaluated a fusion process using MRCís Guidelines Concerning Data Integration, and we commend Nielsen and Turner for submitting this process for review.  The assessment was not intended to lead to an accreditation decision.

October 16, 2014 - MRC issues a summary of considerations for implementation of viewable impression measurement to assist advertisers, agencies and publishers as they move to transition from a digital advertising currency based on served impressions to one based on viewable impression measurement.  The complete set of considerations are available here, and through the News Section of MRC's website.

September 18, 2014 - MRC announces accreditation status change for the Simmons National Consumer Study, which includes the Simmons National Hispanic Consumer Study.  The complete announcement is accessible here, and through the News Section of MRC's website.

August 1, 2014 - MRC announces that it is embarking on a new project to modernize and strengthen industry standards for the filtration and disclosure of invalid digital traffic.  The complete announcement is accessible here, and through the News Section of MRC's website.

June 30, 2014 - MRC lifts its Viewable Impression Advisory for Video Advertising and releases the final version of the Viewable Impression Guidelines Document that is also available in the News Section of MRC's web-site.

For General Information About MRC We Can Be Reached At:

Media Rating Council
Suite 343
420 Lexington Ave.
New York, New York 10170
Tel:  212-972-0300
FAX: 212-972-2786
E-mail: staff@mediaratingcouncil.org

 

 

 

 

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