Media Rating Council

The objective or purpose to be promoted or carried on by Media Rating Council is:

● To secure for the media industry and related users audience measurement services that are valid, reliable and effective.

● To evolve and determine minimum disclosure and ethical criteria for media audience measurement services.

● To provide and administer an audit system designed to inform users as to whether such audience measurements are conducted in conformance with the criteria and procedures developed.

Media Rating Council (MRC) audit activity spans all media types including Internet, Out-of-Home, Print, Radio, and Television, as well as cross-platform measurement.  To view the list of services that are accredited by MRC, as well as those products that have applied for accreditation and are presently under review, and are not accredited at this time, please click here.

**** Recent News ****

Media Rating Council issues a press release expressing strong support for the Interactive Advertising Bureau's release of its SafeFrame1.0 technology specification that helps establish a path for the introduction of a viewable impression-based currency for digital brand advertising.  A copy of MRC's April 15, 2013 SafeFrame press release can be found in the News Section of MRC's website.

Media Rating Council issues a communication update on accreditation status changes in the period from November 1, 2012 through March 31, 2013.  A copy of the April 2013 release can be viewed in the News Section of MRC's website.

Media Rating Council releases an advisory on a Viewable Impression measure believing that online
advertising impressions, particularly for brand advertising campaigns, should be viewable in
order to be more comparable to other media which afford the “Opportunity to See” as the basis
of currency.  The Viewable Impression Advisory can be found in the News Section of MRC's website.

Media Rating Council issues an update on the accreditation statuses of comScore and Nielsen online audience measurement products. The status update can be found in the News Section of MRC's website.

Media Rating Council has published a draft version of the Multi-Channel Digital Video Data Collection, Accumulation and Processing Guidelines that will be used to facilitate audits of measurement services that rely on Television Set-Top-Box Data as part of their measurement process.  For additional information about the draft guidelines, and to view a copy, click here.

For General Information About MRC We Can Be Reached At:

Media Rating Council

Suite 343

420 Lexington Ave.

New York, New York 10170
Tel:  212-972-0300
FAX: 212-972-2786
E-mail: staff@mediaratingcouncil.org