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               Media Rating Council

 

[Under Construction]

History
Mission
Our Membership
MRC Standards
Accredited Services


 
History of MRC

The Media Rating Council (MRC) was established in the early 1960's at the behest of the U.S. Congress ...more

 
Mission Statement

The MRC Mission is to secure for the Industry and related users audience measurement that is Valid, Reliable, and Effective ...more

 
Our Membership

MRC membership includes representation from broadcast TV and radio, cable television, print, advertising agencies, advertisers and Internet constituencies ...more

 
MRC Minimum Standards

The Minimum Standards for Media Rating Research became effective March 31, 1964 and have been maintained and updated by the MRC Board of Directors ...more

 
Accredited Services
The MRC Accredits audience measurement services that are relied on by buyers and sellers in the advertising industry.  To learn which services are Accredited and others that are presently under review click here