Media Rating Council

  Accredited Services and Services Under Review  

The following Services are either Accredited by the MRC or are “under review” at this time as indicated:

MRC Accredited Services

Accredited Television Services

Nielsen Media Research ·          Nielsen Stations Index (NSI) §          Set Meter Market Viewers in Profile Reports §          Metered Market Weekly Report ·          Atlanta Market Viewers in Profile Report (a Local People Meter service) §          Baltimore Market Viewers in Profile Report (a Local People Meter service) §          Boston Metered Market Viewers in Profile (a Local People Meter service) §          Charlotte Market Viewers in Profile Report (a Local People Meter service) §          Chicago Market Viewers in Profile Report (a Local People Meter service) §          Cleveland Market Viewers in Profile Report (a Local People Meter service) §          Dallas Market Viewers in Profile Report (a Local People Meter service) §          Denver Market Viewers in Profile Report (a Local People Meter service) §          Detroit Market Viewers in Profile Report (a Local People Meter service) §          Houston Market Viewers in Profile Report (a Local People Meter service) §          Los Angeles Market Viewers in Profile Report (a Local People Meter service) §          Miami Market Viewers in Profile Report (a Local People Meter service) §          Minneapolis Market Viewers in Profile Report (a Local People Meter service) §          New York Market Viewers in Profile Report (a Local People Meter service) §          Orlando DC Market Viewers in Profile Report (a Local People Meter service) §          Philadelphia Market Viewers in Profile Report (a Local People Meter service) §          Phoenix Market Viewers in Profile Report (a Local People Meter service) §          Pittsburgh Market Viewers in Profile Report (a Local People Meter service) §          Portland Market Viewers in Profile Report (a Local People Meter service) §          Sacramento Market Viewers in Profile Report (a Local People Meter service) §          San Francisco Market Viewers in Profile Report (a Local People Meter service) §          Seattle Market Viewers in Profile Report (a Local People Meter service) §          St. Louis Market Viewers in Profile Report (a Local People Meter service) §          Tampa Market Viewers in Profile Report (a Local People Meter service) §          Washington, DC Market Viewers in Profile Report (a Local People Meter service) ·          Nielsen Television Index (NTI) §          Pocketpiece Report and related Media Information Tape §          National Audience Demographics Report and related Media Information Tape §          National Average Commercial Ratings MIT ·          Nielsen Syndication Service (NSS) §          Pocketpiece Report and related Media Information Tape §          National Audience Demographics Report and related Media Information Tape §          4-Network Program Type Averages Report ·          Nielsen Homevideo Index (NHI) §          Cable Media Information Tape §          Cable National Audience Composition Report §          Nielsen Television Activity Report ·          Nielsen Hispanic Television Index (NHTI) ·          Galaxy Explorer (NTI, NSS, NHI, NHTI) ·          Galaxy Navigator (NSI) ·          N-Power

  

Accredited Radio Services

ACT1 ·          ACT1 Systems Software, Version 7.0

Nielsen Audio (formerly Arbitron) ·          Continuous, Condensed and Standard Radio Market Reports (excluding Puerto Rico) ·          County Coverage Service ·          Custom Survey Area Reports ·          Maximi$er ·          Media Professional ·          Personal Portable Meter (PPM) Radio Average Quarter Hour Monthly Data for ·          Atlanta Personal Portable Meter (PPM) ·          Baltimore Personal Portable Meter (PPM) ·          Charlotte Personal Portable Meter (PPM) ·          Chicago Personal Portable Meter (PPM) ·          Cincinnati Personal Portable Meter (PPM) ·          Cleveland Personal Portable Meter (PPM) ·          Dallas Personal Portable Meter (PPM) ·          Denver Personal Portable Meter (PPM) ·          Detroit Personal Portable Meter (PPM) ·          Houston Personal Portable Meter (PPM) ·          Kansas City Personal Portable Meter (PPM) ·          Los Angeles Personal Portable Meter (PPM) ·          Miami Personal Portable Meter (PPM) ·          Milwaukee-Racine Personal Portable Meter (PPM) ·          Minneapolis-St. Paul Personal Portable Meter (PPM) ·          Nassau/Suffolk Personal Portable Meter (PPM) ·          Philadelphia Personal Portable Meter (PPM) ·          Pittsburgh Personal Portable Meter (PPM) ·          Portland Personal Portable Meter (PPM) ·          Riverside-San Bernardino Personal Portable Meter (PPM) ·          San Antonio Personal Portable Meter (PPM) ·          San Diego Personal Portable Meter (PPM) ·          San Francisco Personal Portable Meter (PPM) ·          St. Louis Personal Portable Meter (PPM) ·          Tampa-St. Petersburg-Clearwater Personal Portable Meter (PPM) ·          Qualitative Diary Service

Media Monitors ·          Radio Spot Service

  

Accredited Multi-Media Services

Mediamark Research Inc. (MRI) ·          MRI Fall, Spring and Doublebase Studies ·          Mediamark Reporter ·          MEMRI, MEMRI2

Scarborough Research Corporation ·          Local Market Measurement Service (75 Markets) ·          PRIME Lingo (Excluding USA+ and Custom Studies Data) ·          PRIME NExT (Excluding USA+ and Custom Studies Data) ·          Multi-Market Service ·          USA+

Simmons ·          National Consumer Study/National Hispanic Consumer Study

  

Accredited Print Services

Kantar Media Research ·          MARS OTC/DTC Pharmaceutical Study

 

Accredited Internet Services

It is important to note that the digital properties listed below have different sets of measures accredited and each accredited metric is specified so that you can easily distinguish accredited from non-accredited data.  To see the list of accredited properties arranged by metric type please click here.

24/7 Real Media Inc. ·          Open AdStream Ad Impression Serving (Display and Video Ad Impressions)

Adap.tv ·          Adap.tv Platform (Video Ad Impressions) ·          Adap.tv Marketplace (Video Ad Impressions)

Adify Corporation ·          Adify Network Builder (Display Ad Impressions and Clicks)

ADTECH US, Inc. ·          ADTECH Helios IQ Publisher (Display and Video Ad Impressions) ·          ADTECH Helios IQ Agency (Display and Video Ad Impressions) ·          ADTECH IQ Measurement Platform (Mobile Web Advertising Impression Statistics)

Alenty ·          Alenty Campaign Visibility Report Platform (Viewable Impression Metric)

AOL LLC ·          AOL Ad Impression Serving (Display and Video Ad Impressions)

Apple Inc. ·          Apple iAd In-Application Measurement Statistics (Impressions, Taps, Tap Through Rate, Visits, Views, Views per Visit, Average Time Spent, Conversions, Unique Devices, Unique Device Visits)

Auditude ·          Auditude Ad Impression Serving (Video Ad Impressions)

comScore ·          comScore Direct (Page Views) ·          Validated Campaign Essentials (Accreditation Applies to Validation Component Only)

Digital Envoy ·          Digital Element's IP Intelligence and Geo-location Processes (US vs. Non-U.S. geographic identification data; DMA-level and above in the U.S)

DoubleVerify ·          AdAssure ·          ViewAssure ·          BrandAssure/BrandShield

Extreme Reach, Inc ·          Extreme Reach Video Platform (Digital & Display Ad Impressions, Clicks, and Uniques)

FreeWheel Media, Inc ·          Monetization Rights Management (Display and Video Ad Impressions plus Mobile Web and Mobile In-Application Video Impressions) ·          Stream Stitcher (Mobile In-Application Live Streaming Video Ad Impressions)

Glam Media ·          Glam Adapt Ad Serving Platform (Display, Video and Rich Media Ad Impressions plus Viewable Impression Statistics for Display and Rich Media Ads)

Google ·          DoubleClick DFP & DFA Ad Impression Serving (Display, Video and Rich Media Ad Impressions) ·          Google Active View ·          Google AdWords (Clicks)

Innovid, Inc ·          Innovid Ad Server (Display and Video Ad Impressions)

Integral Ad Science ·          Ad Viewability Measurement Platform (Viewable Impression Metric) ·          Campaign Monitor and Firewall Verification Services

Markit on Demand ·          Adhesion Platform (Display and Rich Media Ad Serving)

Medialets, Inc ·          Mobile Web and Mobile In-Application Impressions and Clicks Related to Display, Rich Media and Video Advertising

Microsoft ·          AdExpert Platform (Display Impressions) ·          Bing [formerly AdCenter Platform] (Clicks) ·          Media Console Platform (Display Ad Impressions and Clicks)

Moat, Inc. ·          Display: Viewable Impression Metrics; Video: In-View Ads, One-Second In-View Percentage, and Five-Second In-View Percentage

Nielsen ·          Online Campaign Ratings (GRPs, Unique Users, and Unique Cookies)

PointRoll ·          AdPortal Platform (Display and Rich Media Ad Impressions, and Clicks)

Rich Media Worldwide ·          RealVu Viewable Impression Metric

Spidercrunch, Ltd. ·          Spider.io Ad Viewability Detection Service

Telemetry ·          Telemetry Reporting Platform (Video ad Impressions)

Tremor Video ·          VideoHub Platform (Video Impressions, Clicks, Engagement Rate, Average Viewability Percentage, and Unique Cookies)

Triton Digital (formerly Ando Media) ·          Webcast Metrics ·          Webcast Metrics Local - Pandora Implementation (Total Listening Hours, Cume, Cume Rating, Average Time Spent Listening, Session Starts, Active Sessions, Average Active Sessions, Average Quarter Hours, Average Quarter Hour Rating)

Turner Broadcasting System, Inc. ·          Turner Ad Impression Serving   (Display and Video Ad Impressions)

Univision ·          Univision.com (Display and Video Ad Impressions, Page Views, and Sessions)

Videology, Inc ·          Videology Ad Impression Serving (Video Ad Impressions)

Vindico, LLC ·          Vindico Ad Impression Serving (Display, Mobile Web, and Video Ad Impressions)

Visible Measures ·          Video Impression and Duration Metrics

WebSpectator Corp. ·          Publisher Campaign Delivery Report (Viewable Impressions, Total GTS, Premium GTS, GTS by Ad Zone, and Total Exposure Time Metrics)

Yahoo! Inc. ·          Yahoo! APT (Display, Video and Rich Media Ad Impressions) ·          Yahoo! Right Media Exchange (Display Ad Impressions) ·          Yahoo! TRUE (Display, Video, Rich Media, and Rich Internet Application Ad Impressions) ·          Yahoo! YSM (Clicks)

Sizmek (formerly DG MediaMind, Inc.) ·          Display, Digital Video, and Rich Media Ad Serving ·          Unique Impressions and Average Frequency Audience Measurement Statistics ·          Viewable Impression Metric

  

  

Services Under Review

Television Services Under Review

Media Monitors ·          TV Spot Service

Nielsen Media Research ·          Nielsen Stations Index (NSI) §          Diary Market Viewers in Profile Reports ·          Cross-Platform Campaign Ratings

Rentrak ·          TV Essentials Service ·          StationView Essentials Service

SQAD ·          TV Costs

 

Radio Services Under Review

Nielsen Audio (formerly Arbitron) National Services ·          Nationwide ·          RADAR Local Services ·          Austin Personal Portable Meter (PPM) ·          Boston Personal Portable Meter (PPM) ·          Columbus Personal Portable Meter (PPM) ·          Greensboro Personal Portable Meter (PPM) ·          Hartford Personal Portable Meter (PPM) ·          Indianapolis Personal Portable Meter (PPM) ·          Jacksonville Personal Portable Meter (PPM) ·          Las Vegas Personal Portable Meter (PPM)) ·          Memphis Personal Portable Meter (PPM) ·          Nashville Personal Portable Meter (PPM) ·          New York Personal Portable Meter (PPM) ·          Norfolk Personal Portable Meter (PPM) ·          Orlando Personal Portable Meter (PPM) ·          Providence Personal Portable Meter (PPM) ·          Raleigh Personal Portable Meter (PPM) ·          Sacramento Personal Portable Meter (PPM) ·          Salt Lake City-Ogden-Provo Personal Portable Meter (PPM) ·          Seattle Personal Portable Meter (PPM) ·          Washington DC Personal Portable Meter (PPM) ·          West Palm Beach Personal Portable Meter (PPM)

  

Multi-Media Services Under Review

Ipsos MediaCT ·          Mendelsohn Affluent Survey

  

Internet Services Under Review

AdYapper ·          Viewable Impressions

comScore ·          Media Metrix ·          Video Metrix ·          Validated Campaign Essentials (Audience Component)

Google ·          DART for Mobile

Mojiva ·          Mocean Mobile Ad Serving Platform

Nielsen ·          Brand Effect (formerly Vizu) ·          Cross-Platform Campaign Ratings ·         Twitter TV Ratings

 

Out-of-Home Services Under Review

NEC Display Solutions - VUKUNET Platform ·          Digital Place-based Media Ad Delivery and Measurement Service