Media Rating Council

  Accredited Services and Services Under Review  

The following Services are either Accredited by the MRC or are “under review” at this time as indicated:

MRC Accredited Services

Accredited Television Services

Canoe Ventures, Inc. ·          Video-On-Demand Dynamic Ad Insertion (Served Impressions Excluding Those Delivered to Second Screens)

Nielsen Media Research ·          Nielsen Stations Index (NSI) ·          Set Meter Market Viewers in Profile Reports - (Household Viewing estimates are accredited; persons viewing data based on Nielsen's Viewer Assignment model are under review and are not accredited) [See MRC's statement on methodological changes and accreditation statuses related to Nielsen's Local Services] ·          NSI Local Monthlies - (LPM data are accredited, Household Viewing estimates in Set Meter markets are accredited whereas persons viewing data based on Nielsen's Viewer Assignment model in these markets are under review and are not accredited, and Diary based estimates are not accredited) ·          Atlanta Market Viewers in Profile Report (a Local People Meter service) ·          Baltimore Market Viewers in Profile Report (a Local People Meter service) ·          Boston Metered Market Viewers in Profile (a Local People Meter service) ·          Charlotte Market Viewers in Profile Report (a Local People Meter service) ·          Chicago Market Viewers in Profile Report (a Local People Meter service) ·          Cleveland Market Viewers in Profile Report (a Local People Meter service) ·          Dallas Market Viewers in Profile Report (a Local People Meter service) ·          Denver Market Viewers in Profile Report (a Local People Meter service) ·          Detroit Market Viewers in Profile Report (a Local People Meter service) ·          Houston Market Viewers in Profile Report (a Local People Meter service) ·          Los Angeles Market Viewers in Profile Report (a Local People Meter service) ·          Miami Market Viewers in Profile Report (a Local People Meter service) ·          Minneapolis Market Viewers in Profile Report (a Local People Meter service) ·          New York Market Viewers in Profile Report (a Local People Meter service) ·          Orlando DC Market Viewers in Profile Report (a Local People Meter service) ·          Philadelphia Market Viewers in Profile Report (a Local People Meter service) ·          Phoenix Market Viewers in Profile Report (a Local People Meter service) ·          Pittsburgh Market Viewers in Profile Report (a Local People Meter service) ·          Portland Market Viewers in Profile Report (a Local People Meter service) ·          Sacramento Market Viewers in Profile Report (a Local People Meter service) ·          San Francisco Market Viewers in Profile Report (a Local People Meter service) ·          Seattle Market Viewers in Profile Report (a Local People Meter service) ·          St. Louis Market Viewers in Profile Report (a Local People Meter service) ·          Tampa Market Viewers in Profile Report (a Local People Meter service) ·          Washington, DC Market Viewers in Profile Report (a Local People Meter service) ·          Nielsen Television Index (NTI) ·          Pocketpiece Report and related Media Information Tape ·          National Audience Demographics Report and related Media Information Tape ·          National Average Commercial Ratings MIT ·          Nielsen Syndication Service (NSS) ·          Pocketpiece Report and related Media Information Tape ·          National Audience Demographics Report and related Media Information Tape ·          4-Network Program Type Averages Report ·          Nielsen Homevideo Index (NHI) ·          Cable Media Information Tape ·          Cable National Audience Composition Report ·          Nielsen Television Activity Report ·          Nielsen Digital in TV Ratings ·          Nielsen Puerto Rico People Meter ·          Galaxy Explorer (NTI, NSS, NHI) ·          Arianna (NSI) ·          N-Power

  

Accredited Radio Services

ACT1 ·          ACT1 Systems Software, Version 7.0

Nielsen Audio (formerly Arbitron) ·          Continuous, Condensed and Standard Radio Market Reports (excluding Puerto Rico) ·          County Coverage Service ·          Custom Survey Area Reports ·          Media Professional ·          Personal Portable Meter (PPM) Radio Average Quarter Hour Monthly Data for** **Note: Accreditation Withheld for December 2016 Nielsen Audio PPM Reports ·          Atlanta Personal Portable Meter (PPM) ·          Baltimore Personal Portable Meter (PPM) ·          Charlotte Personal Portable Meter (PPM) ·          Chicago Personal Portable Meter (PPM) ·          Cincinnati Personal Portable Meter (PPM) ·          Cleveland Personal Portable Meter (PPM) ·          Dallas Personal Portable Meter (PPM) ·          Denver Personal Portable Meter (PPM) ·          Detroit Personal Portable Meter (PPM) ·          Houston Personal Portable Meter (PPM) ·          Kansas City Personal Portable Meter (PPM) ·          Los Angeles Personal Portable Meter (PPM) ·          Miami Personal Portable Meter (PPM) ·          Milwaukee-Racine Personal Portable Meter (PPM) ·          Minneapolis-St. Paul Personal Portable Meter (PPM) ·          Nassau/Suffolk Personal Portable Meter (PPM) ·          Philadelphia Personal Portable Meter (PPM) ·          Phoenix Personal Portable Meter (PPM) ·          Pittsburgh Personal Portable Meter (PPM) ·          Portland Personal Portable Meter (PPM) ·          Riverside-San Bernardino Personal Portable Meter (PPM) ·          San Antonio Personal Portable Meter (PPM) ·          San Diego Personal Portable Meter (PPM) ·          San Francisco Personal Portable Meter (PPM) ·          St. Louis Personal Portable Meter (PPM) ·          Tampa-St. Petersburg-Clearwater Personal Portable Meter (PPM) ·          Qualitative Diary Service

Media Monitors ·          Radio Spot Service

 

Accredited Multi-Media Services

Mediamark Research & Intelligence (MRI) ·          MRI Fall, Spring and Doublebase Studies ·          MEMRI, MEMRI2

 

Accredited Internet Services

It is important to note that the digital properties listed below have different sets of measures accredited and each accredited metric is specified so that you can easily distinguish accredited from non-accredited data.  To see the list of accredited properties arranged by metric type please click here.

Adform, Inc. ·          Display and Video Served Impressions plus Viewability (Desktop, Mobile Web & In-App)

Adloox ·          Viewable Display and Video Ad Impressions (Desktop Only) ·          Display Served Ad Impressions (Desktop & Mobile Web) ·          Sophisticated Invalid Traffic Detection and Filtration (Desktop & Mobile Web)

AdTheorent, Inc. ·          Desktop, Mobile Web, Mobile App Display and Video Served Impressions plus Clicks

AppNexus ·          AppNexus Viewability Platform (Display Ad Viewable Impressions)

comScore ·          comScore Direct (Census Page Requests, Unique Cookies, and Filtered Unique Cookies) ·          Media Metrix ·          Validated Campaign Essentials (vCE): Accreditation applies to vCE-Validation and vCE Audience 2.0 modules (Desktop Only), including Display and Video Ad Viewability metrics (including Mobile Web and Mobile In-Application), Ad Verification functions (alerting and blocking), GRPs, demographics (Age, Gender and Behavior-Based Ethnicity only), and validated GRP and Unique Visitor metrics based on filtered viewable impressions ·          Sophisticated Invalid Traffic Detection and Filtration within vCE and Media Metrix (Desktop & Mobile Web)

Cox Enterprises (Accreditation Suspended**) ·          COMET Ad Network Platform (Display Ad Impressions) ** Accreditation Suspended 7/19/17 Due to GIVT Non-Compliance; Remediation Efforts are in Process

Digital Envoy ·          Digital Element's IP Intelligence and Geo-location Processes for Non-Mobile Network Connected Traffic (US vs. Non-U.S. geographic identification data; DMA-level and above in the U.S.

DoubleVerify ·          DV Digital Impression Quality and DV Video Impression Quality: Brand Safety, Ad Prominence, Ad Delivery, plus Display and Video Ad Viewability Metrics including Mobile Web and In-App ·        Sophisticated Invalid Traffic Detection and Filtration (Desktop & Mobile Web)

Extreme Reach, Inc. ·          Extreme Reach Digital Platform (Desktop & Mobile Web Served Digital Video & Display Ad Impressions, Clicks, and Unique Cookies; plus Desktop Video Viewable Ad Impressions)

Flashtalking ·          Desktop Display and Rich Media Ad Impressions plus Display Viewable Impressions

FreeWheel Media, Inc (Accreditation Suspended**) ·          Monetization Rights Management (Display and Video Ad Impressions plus Mobile Web and Mobile In-Application Video Impressions) ·          Stream Stitcher (Mobile In-Application Live Streaming Video Ad Impressions) ** Accreditation Suspended 2/24/17; Remediation Efforts are in Process

Google ·         DFP Display, Video, and Rich Media Ad Impression Serving including Mobile Web ·         Google Active View Viewable Display Ad Impressions Reported Through DFP ·          Display Ad Impressions and Google Active View Viewable Video Ad Impressions including Mobile Web and Mobile in Application Reported Through DCM ·          Google AdWords (Clicks)

Innovid, Inc ·          Innovid Ad Server Display and Video Ad Impressions (Desktop & Mobile Web) plus Video Viewable Ad Impressions (Desktop)

Integral Ad Science ·          Display and Video Total Impressions and Viewable Impression Statistics (Desktop, Mobile Web, and Mobile App [SDK Only]) ·          Campaign Monitor and Firewall Verification Services (Desktop & Mobile Web) ·        Sophisticated Invalid Traffic Detection and Filtration (Desktop & Mobile Web)

Meetrics ·          Display and Video Ad Viewability Metrics

Microsoft ·          Bing Desktop Clicks including Sophisticated Invalid Traffic Detection and Filtration

Moat, Inc. ·          Display and Video Ad Viewability Metrics (Desktop, Mobile Web, and Mobile In-App)

Nielsen ·          Digital Ad Ratings (DAR): Viewable Impression-based Desktop Display and Video Ad GRPs (at discrete age/sex breaks age 13+) for Integral Ad Science and Moat Integrations, Unique Users, and Unique Cookies

Pixalate, Inc. ·          Display Served Ad Impressions (Desktop & Mobile Web) ·          Viewable Display Ad Impressions (Desktop Only) ·         Sophisticated Invalid Traffic Detection and Filtration (Desktop & Mobile Web)

Rich Media Worldwide ·          RealVu Viewable Display Ad Impressions (Desktop & Mobile Web) ·          Rich Media Served Impressions

S4M ·         Display and Rich Media Served Impressions (Mobile Web & In-App) plus Clicks

Sizmek ·          Display, Digital Video, and Rich Media Ad Serving plus Clicks (Desktop, Mobile Web, and Mobile In-App) ·          Unique Impressions and Average Frequency Audience Measurement Statistics ·          Viewable Display and Video Ad Impressions

Triton Digital (formerly Ando Media) ·          Webcast Metrics ·          Webcast Metrics Local - Pandora Implementation (Total Listening Hours, Cume, Cume Rating, Average Time Spent Listening, Session Starts, Active Sessions, Average Active Sessions, Average Quarter Hours, Average Quarter Hour Rating)

Visible Measures ·          Display and Video Served Ad Impressions (Desktop & Mobile Web) ·          Viewable Display and Video Ad Impressions (Desktop Only) ·          Completion, Engagement Score, True Reach, and Tracked Videos

WhiteOps ·        Sophisticated Invalid Traffic Detection and Filtration (Desktop & Mobile Web)

  

  

Services Under Review

Television Services Under Review (Applied for MRC Accreditation and are at Varying Stages within the Process, and are Not Accredited)

comScore TV (formerly Rentrak) (See MRC Marketplace Update Statement) ·          TV Essentials Service** ·          StationView Essentials Service** ** comScore TV Has Submitted a Limited Set of Reports for Review

Media Monitors ·          TV Spot Service

Nielsen Media Research ·          Nielsen Stations Index (NSI) ·          Code Reader, RPD, and Viewer Assignment Model Viewers in Profile Reports

SQAD ·          TV Costs

 

Radio Services Under Review (Applied for MRC Accreditation and are at Varying Stages within the Process, and are Not Accredited)

Nielsen Audio (formerly Arbitron) National Services ·          Nationwide ·          RADAR Local Services ·          Austin Personal Portable Meter (PPM) ·          Boston Personal Portable Meter (PPM) ·          Columbus Personal Portable Meter (PPM) ·          Greensboro Personal Portable Meter (PPM) ·          Hartford Personal Portable Meter (PPM) ·          Indianapolis Personal Portable Meter (PPM) ·          Jacksonville Personal Portable Meter (PPM) ·          Las Vegas Personal Portable Meter (PPM)) ·          Memphis Personal Portable Meter (PPM) ·          Nashville Personal Portable Meter (PPM) ·          New York Personal Portable Meter (PPM) ·          Norfolk Personal Portable Meter (PPM) ·          Orlando Personal Portable Meter (PPM) ·          Providence Personal Portable Meter (PPM) ·          Raleigh Personal Portable Meter (PPM) ·          Sacramento Personal Portable Meter (PPM) ·          Salt Lake City-Ogden-Provo Personal Portable Meter (PPM) ·          Seattle Personal Portable Meter (PPM) ·          Washington DC Personal Portable Meter (PPM) ·          West Palm Beach Personal Portable Meter (PPM)

  

Multi-Media Services Under Review (Applied for MRC Accreditation and are at Varying Stages within the Process, and are Not Accredited)

Kantar Media Research ·          MARS OTC/DTC Pharmaceutical Study

Simmons Market Research ·          National Consumer Study/National Hispanic Consumer Study

  

Internet Services Under Review (Applied for MRC Accreditation and are at Varying Stages within the Process, and are Not Accredited)

Adledge, Inc. ·          Desktop Display and Video Viewability

Facebook, Inc. ·          Display and Video Served Impressions (Desktop, Mobile Web & In-App)

Google ·         YouTube Third Party Data Feed for Video Viewability Reporting

Hulu ·         Desktop, Mobile Web, Mobile App Display and Video Served Impressions

Moat ·          Compliance with the Sophisticated Invalid Traffic Provisions of MRC's Invalid Traffic Detection and Filtration Guidelines

Protected Media ·          Display and Video Viewability (Desktop, Mobile Web & In-App) ·          Compliance with the Sophisticated Invalid Traffic Provisions of MRC's Invalid Traffic Detection and Filtration Guidelines (Desktop & Mobile Web)

 

Services Outside the U.S. Under Review (Applied for MRC Accreditation and are at Varying Stages within the Process, and are Not Accredited)

China AdMaster ·          iGRP Reporting Platform: GRPs and Related Metrics, Display and Video Ad Impressions (Desktop, Mobile Web, & Mobile In-App) Miaozhen Systems ·          AdMonitor Service: GRPs and Related Metrics, Display and Video Ad Impressions (Desktop, Mobile Web, & Mobile In-App) Nielsen ·          China Digital Ad Ratings (DAR) Service: GRPs and Related Metrics, Display and Video Ad Impressions (Desktop, Mobile Web, & Mobile In-App)

Mexico: HR Media ·          Television Audience Measurement Service Nielsen IBOPE Mexico ·          Television Audience Measurement Service