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               Media Rating Council

 

[Under Construction]


 

  Accredited Services and Services Under Review  

The following Services are either Accredited by the MRC or are “under review” at this time as indicated:

MRC Accredited Services

Accredited Television Services

 Nielsen Media Research

·          Nielsen Stations Index (NSI)

§          Set Meter Market Viewers in Profile Reports

§          Metered Market Weekly Report

·          Atlanta Market Viewers in Profile Report (a Local People Meter service)

§          Baltimore Market Viewers in Profile Report (a Local People Meter service)

§          Boston Metered Market Viewers in Profile (a Local People Meter service)

§          Charlotte Market Viewers in Profile Report (a Local People Meter service)

§          Chicago Market Viewers in Profile Report (a Local People Meter service)

§          Cleveland Market Viewers in Profile Report (a Local People Meter service)

§          Dallas Market Viewers in Profile Report (a Local People Meter service)

§          Denver Market Viewers in Profile Report (a Local People Meter service)

§          Detroit Market Viewers in Profile Report (a Local People Meter service)

§          Houston Market Viewers in Profile Report (a Local People Meter service)

§          Los Angeles Market Viewers in Profile Report (a Local People Meter service)

§          Miami Market Viewers in Profile Report (a Local People Meter service)

§          Minneapolis Market Viewers in Profile Report (a Local People Meter service)

§          New York Market Viewers in Profile Report (a Local People Meter service)

§          Orlando DC Market Viewers in Profile Report (a Local People Meter service)

§          Philadelphia Market Viewers in Profile Report (a Local People Meter service)

§          Phoenix Market Viewers in Profile Report (a Local People Meter service)

§          Pittsburgh Market Viewers in Profile Report (a Local People Meter service)

§          Portland Market Viewers in Profile Report (a Local People Meter service)

§          Sacramento Market Viewers in Profile Report (a Local People Meter service)

§          San Francisco Market Viewers in Profile Report (a Local People Meter service)

§          Seattle Market Viewers in Profile Report (a Local People Meter service)

§          St. Louis Market Viewers in Profile Report (a Local People Meter service)

§          Tampa Market Viewers in Profile Report (a Local People Meter service)

§          Washington, DC Market Viewers in Profile Report (a Local People Meter service)

·          Nielsen Television Index (NTI)

§          Pocketpiece Report and related Media Information Tape

§          National Audience Demographics Report and related Media Information Tape

§          National Average Commercial Ratings MIT

·          Nielsen Syndication Service (NSS)

§          Pocketpiece Report and related Media Information Tape

§          National Audience Demographics Report and related Media Information Tape

§          4-Network Program Type Averages Report

·          Nielsen Homevideo Index (NHI)

§          Cable Media Information Tape

§          Cable National Audience Composition Report

§          Nielsen Television Activity Report

·          Nielsen Hispanic Television Index (NHTI)

·          Galaxy Explorer (NTI, NSS, NHI, NHTI)

·          Galaxy Navigator (NSI)

·          N-Power

 

  

Accredited Radio Services

ACT1

·          ACT1 Systems Software, Version 7.0

 

Nielsen Audio (formerly Arbitron)

·          Continuous, Condensed and Standard Radio Market Reports (excluding Puerto Rico)

·          County Coverage Service

·          Custom Survey Area Reports

·          Maximi$er

·          Media Professional

·          Personal Portable Meter (PPM) Radio Average Quarter Hour Monthly Data for

·          Atlanta Personal Portable Meter (PPM)

·          Baltimore Personal Portable Meter (PPM)

·          Charlotte Personal Portable Meter (PPM)

·          Chicago Personal Portable Meter (PPM)

·          Cincinnati Personal Portable Meter (PPM)

·          Cleveland Personal Portable Meter (PPM)

·          Dallas Personal Portable Meter (PPM)

·          Denver Personal Portable Meter (PPM)

·          Detroit Personal Portable Meter (PPM)

·          Houston Personal Portable Meter (PPM)

·          Kansas City Personal Portable Meter (PPM)

·          Los Angeles Personal Portable Meter (PPM)

·          Miami Personal Portable Meter (PPM)

·          Milwaukee-Racine Personal Portable Meter (PPM)

·          Minneapolis-St. Paul Personal Portable Meter (PPM)

·          Nassau/Suffolk Personal Portable Meter (PPM)

·          Philadelphia Personal Portable Meter (PPM)

·          Pittsburgh Personal Portable Meter (PPM)

·          Portland Personal Portable Meter (PPM)

·          Riverside-San Bernardino Personal Portable Meter (PPM)

·          San Antonio Personal Portable Meter (PPM)

·          San Diego Personal Portable Meter (PPM)

·          San Francisco Personal Portable Meter (PPM)

·          St. Louis Personal Portable Meter (PPM)

·          Tampa-St. Petersburg-Clearwater Personal Portable Meter (PPM)

·          Qualitative Diary Service        

 

Media Monitors

·          Radio Spot Service

 

  

Accredited Multi-Media Services

Mediamark Research Inc. (MRI)

·          MRI Fall, Spring and Doublebase Studies

·          Mediamark Reporter

·          MEMRI, MEMRI2

 

  

Accredited Print Services

Kantar Media Research

·          MARS OTC/DTC Pharmaceutical Study

 

 

Accredited Internet Services

It is important to note that the digital properties listed below have different sets of measures accredited and each accredited metric is specified so that you can easily distinguish accredited from non-accredited data.  To see the list of accredited properties arranged by metric type please click here.

Adap.tv

·          Adap.tv Platform (Video Ad Impressions)

·          Adap.tv Marketplace (Video Ad Impressions)

 

Adify Corporation

·          Adify Network Builder (Display Ad Impressions and Clicks)

 

Adloox

·          Adloox (Display and Rich Media Served and Viewable Impressions)

 

Adobe Systems Inc.

·          Primetime Ad Decisioning Platform (Served Video Ad Impressions)

 

ADTECH US, Inc.

·          ADTECH IQ Publisher & IQ Agency (Display and Video Impressions, plus Clicks [includes Mobile Web])

 

AdYapper

·          AdYapper Measurement Platform (Display: Served, Measured, Viewable and Non-Viewable Impressions, plus Viewable Rate)

 

Alenty

·          Alenty Campaign Visibility Report Platform (Viewable Impression Metric)

 

AOL LLC

·          AOL Ad Impression Serving (Display and Video Ad Impressions)

 

Apple Inc.

·          Apple iAd In-Application Measurement Statistics (Impressions, Taps, Tap Through Rate, Visits, Views, Views per Visit, Average Time Spent, Conversions, Unique Devices, Unique Device Visits)

 

Chartbeat

·          Chartbeat Digital Ad Measurement Platform (Display and Rich Media Served and Viewable Ad Impression Metrics, plus Unique Cookies)

 

comScore

·          comScore Direct (Page Views, Unique Cookies, and Filtered Unique Cookies)

·          validated Campaign Essentials (vCE-Validation): Accreditation Applies to the Validation Component, which includes Display and Digital Video Ad Viewability Measurement and other Ad Verification functions, as well as Unique Cookies and Age 2+ GRPs (no discrete demo breaks)

 

Digital Envoy

·          Digital Element's IP Intelligence and Geo-location Processes (US vs. Non-U.S. geographic identification data; DMA-level and above in the U.S)

 

DoubleVerify

·          DV Digital Impression Quality and DV Video Impression Quality: Brand Safety, Ad Prominence, Ad Delivery and Display and Video Ad Viewability Metrics

 

Extreme Reach, Inc

·          Extreme Reach Video Platform (Served Digital Video & Display Ad Impressions, Digital Video Viewable Ad Impressions, Clicks, and Uniques)

 

Facebook

·          Atlas Served Display Ad Impressions and Clicks (includes Mobile Web)

 

FreeWheel Media, Inc

·          Monetization Rights Management (Display and Video Ad Impressions plus Mobile Web and Mobile In-Application Video Impressions)

·          Stream Stitcher (Mobile In-Application Live Streaming Video Ad Impressions)

 

Glam Media

·          Glam Adapt Ad Serving Platform (Display, Video and Rich Media Ad Impressions plus Viewable Impression Statistics for Display and Rich Media Ads)

 

Google

·          DoubleClick for Publishers Ad Impression Serving (Display, Video and Rich Media)

·          Google Active View

·          Google AdWords (Clicks)

 

Innovid, Inc

·          Innovid Ad Server (Display and Video Ad Impressions plus Video Viewable Ad Impressions)

 

Integral Ad Science

·          Ad Viewability Measurement Platform (Display and Digital Video Viewable Impression Metric)

·          Campaign Monitor and Firewall Verification Services

 

Markit on Demand

·          AdManage Platform (Served and Viewable Display and Rich Media Ad Impressions)

 

Medialets, Inc

·          Mobile Web and Mobile In-Application Served Display, Rich Media and Digital Video Ad Impressions and Clicks

 

Meetrics

·          Display and Video Ad Viewability Metrics

 

Microsoft

·          AdExpert Platform (Served Display Impressions and Viewable Display Impressions)

·          Bing [formerly AdCenter Platform] (Clicks)

 

Mixpo, Inc.

·          mStream (Served Display, Digital Video, and Rich Media Ad Impressions)

 

Moat, Inc.

·          Display and Video Ad Viewability Metrics

 

Nielsen

·          Online Campaign Ratings (OCR): Desktop Display Ad GRPs (at discrete age/sex breaks age 13+), Unique Users, and Unique Cookies

 

Pixalate, Inc.

·          Pixalate Viewability Measurement Platform (Display: Served, Measured, Viewable and Non-Viewable Impressions, plus Viewable Rate)

 

PointRoll

·          AdPortal Platform (Video, Display & Rich Media Ad Impressions including Mobile Web, Clicks, and Reach & Frequency)

 

PureClick

·          IAB Valid Clicks, IAB Valid Clicks Resolved, and PureCaptcha Confirmed Clicks

 

Rich Media Worldwide

·          RealVu Viewable Impression Metric

 

Sizmek (formerly DG MediaMind, Inc.)

·          Display, Digital Video, and Rich Media Ad Serving

·          Unique Impressions and Average Frequency Audience Measurement Statistics

·          Viewable Display Impression Metric

 

Telemetry

·          Telemetry Reporting Platform (Video ad Impressions including Mobile Web and In Application, plus Viewable Video Ad Impression Statistics)

 

Tremor Video

·          VideoHub Platform (Served and Viewable Video Impressions, Clicks, Engagement Rate, Average Viewability Percentage, and Unique Cookies)

 

Triton Digital (formerly Ando Media)

·          Webcast Metrics

·          Webcast Metrics Local - Pandora Implementation (Total Listening Hours, Cume, Cume Rating, Average Time Spent Listening, Session Starts, Active Sessions, Average Active Sessions, Average Quarter Hours, Average Quarter Hour Rating)

 

Turner Broadcasting System, Inc.

·          Turner Ad Impression Serving   (Display and Video Ad Impressions)

 

Univision

·          Univision.com (Display and Video Ad Impressions, Page Views, and Sessions)

 

Videology, Inc

·          Videology Measurement Platform (Display and Video Ad Impression Serving, plus Viewable Video Ad Impression Statistics)

 

Vindico, LLC

·          Vindico Display & Digital Video Served Ad Impressions (Desktop & Mobile Web), and Digital Video Viewable Ad Impressions (Desktop Only)

 

Visible Measures

·          Video Impressions, Completion, Engagement Score, and True Reach

 

WebSpectator Corp.

·          Viewable Impressions, Total GTS, Premium GTS, GTS by Ad Zone, and Total Exposure Time Metrics; Page Views, Unique Cookies, and Realtime Users

 

Yahoo! Inc.

·          Yahoo! APT (Display, Video and Rich Media Ad Impressions, plus Viewable Display Impressions)

·          Yahoo! Ad Exchange (Display Ad Impressions and Clicks)

 

  

  

Services Under Review

Television Services Under Review

Canoe Ventures, Inc.

·          Video-On-Demand Dynamic Ad Insertion

 

Media Monitors

·          TV Spot Service

 

Nielsen Media Research

·          Nielsen Stations Index (NSI)

§          Diary Market Viewers in Profile Reports

·          Cross-Platform Campaign Ratings

 

Rentrak (See MRC Marketplace Update Statement)

·          TV Essentials Service**

·          StationView Essentials Service**

** Rentrak Has Submitted a Limited Set of Reports for Review

 

SQAD

·          TV Costs

 

 

Radio Services Under Review

Nielsen Audio (formerly Arbitron)

National Services

·          Nationwide

·          RADAR

Local Services

·          Austin Personal Portable Meter (PPM)

·          Boston Personal Portable Meter (PPM)

·          Columbus Personal Portable Meter (PPM)

·          Greensboro Personal Portable Meter (PPM)

·          Hartford Personal Portable Meter (PPM)

·          Indianapolis Personal Portable Meter (PPM)

·          Jacksonville Personal Portable Meter (PPM)

·          Las Vegas Personal Portable Meter (PPM))

·          Memphis Personal Portable Meter (PPM)

·          Nashville Personal Portable Meter (PPM)

·          New York Personal Portable Meter (PPM)

·          Norfolk Personal Portable Meter (PPM)

·          Orlando Personal Portable Meter (PPM)

·          Providence Personal Portable Meter (PPM)

·          Raleigh Personal Portable Meter (PPM)

·          Sacramento Personal Portable Meter (PPM)

·          Salt Lake City-Ogden-Provo Personal Portable Meter (PPM)

·          Seattle Personal Portable Meter (PPM)

·          Washington DC Personal Portable Meter (PPM)

·          West Palm Beach Personal Portable Meter (PPM)

 

  

Multi-Media Services Under Review

Scarborough Research Corporation

·          Local Market Measurement Service (75 Markets)

·          National

·         PRIME Lingo

·          USA+

 

Simmons

·          National Consumer Study/National Hispanic Consumer Study

 

  

Internet Services Under Review

Celtra

·          Viewable Display Impressions (Desktop and Mobile)

 

comScore

·          Media Metrix

·          Validated Campaign Essentials (Audience 2.0 Component)

 

Flashtalking

·          Display and Video Viewable Impressions

 

Google

·          DoubleClick Campaign Manager (DCM) Agency Ad Server Platform

 

Miaozhen Systems

·          AdMonitor iGRP Service (Ad Impressions, Unique Visitors, Frequency, Reach, iGRP, and Clicks)

 

Nielsen

·         Twitter TV Ratings

 

Rocket Fuel

·         Display, Mobile App & Web, Rich Media, and Digital Ad Impressions plus Clicks

 

S4M

·         Display, Rich Media, and Video Ad Impressions (Mobile Web & In-App) plus Clicks

 

Sizmek (formerly DG MediaMind, Inc.)

·          Served Ad Impressions (Mobile Web & Mobile In-App), Clicks, and Video Viewability

 

WhiteOps

·          Fraud Detection Service