MRC Minimum Standards for Media Rating Research
Standards for Media Rating Research became effective March 31, 1964 and have
been maintained and updated by the MRC Board of Directors. In general, the
Standards relate to: (a) ethics and operations, (b) disclosures, and (c)
electronic delivery. Ethical and Operational Standards govern the quality
and integrity of the entire process by which ratings are produced.
Disclosure Standards specify the detailed information about a rating
service’s methodology and each specific survey, which must be made available
to users, the MRC and its Certified Public Accountant (CPA), as well as the
form in which the information should be made available. Electronic delivery
standards are designed to ensure that the service maintains appropriate
system controls and meets certain minimum reporting standards.