Media Rating Council

Mission Statement

The Mission of the MRC is to

●Secure for the media industry and related users audience measurement that is valid, reliable, and effective

The MRC accomplishes its objective by

● Setting Standards

and

● Conducting audits performed by an independent CPA firm to verify compliance with our Standards

                                                                      

The MRC Standards are recognized by the industry as the MRC Minimum Standards for Media Rating Research© and relate to: (a) ethics and operations, (b) disclosures and (c) Electronic Delivery.  Measurement services Accredited by the MRC are authorized to display the MRC logo on Accredited products.