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Media Rating Council

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Mission Statement

The Mission of the MRC is to

Secure for the media industry and related users measurement services that are valid, reliable, and effective

The MRC accomplishes its objective by

Setting Standards


Conducting audits performed by an independent CPA firm to verify compliance with our Standards


The MRC Standards are recognized by the industry as the MRC Minimum Standards for Media Rating Research and relate to: (a) ethics and operations, (b) disclosures and (c) Electronic Delivery.  Measurement services Accredited by the MRC are authorized to display the MRC logo on Accredited products.