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Media Rating Council

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MRC Minimum Standards for Media Rating Research

The MRC Minimum Standards for Media Rating Research provide the base set of assessment criteria and establish the foundation for all audits conducted of services engaged in the MRC accreditation process.

The Minimum Standards for Media Rating Research became effective March 31, 1964 and have been maintained and updated by the MRC Board of Directors. In general, the Standards relate to: (a) ethics and operations, (b) disclosures, and (c) electronic delivery.  Ethical and Operational Standards govern the quality and integrity of the entire process by which ratings are produced.  Disclosure Standards specify the detailed information about a rating service’s methodology and each specific survey, which must be made available to users, the MRC and its Certified Public Accountant (CPA), as well as the form in which the information should be made available.  Electronic delivery standards are designed to ensure that the service maintains appropriate system controls and meets certain minimum reporting standards.

Click the image below to review the MRC Minimum Standards for Media Rating Research:

Complete List of Standards & Guidelines

MRC also relies on supplemental guidance when conducting its audits, and the applicable set of guidance is determined based on an assessment of the nature of the service and metrics being submitted for accreditation.

Click here to view the compete list of Standards and Guidelines utilized by MRC.


MRC Standard A.7.d Executive Summary

Click here to learn how MRC assists Services to prepare for natural disasters and other business disruptors.

MRC Cross-Media Initiative

Click the image below to learn about MRC's initiative to develop a Cross-Media Measurement Standard: