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Press Releases and Public Statements

The MRC periodically issues statements on matters that we believe are important to the industry or highly relevant to our industry role.  In addition, the MRC occasionally releases statements to inform the marketplace of a specific matter pertaining to the accreditation of a Service or to provide a more detailed perspective or other background information relevant to our audit activity.  Statements issued that are related to the accreditation of a service are supplementary to the list of measurement services currently accredited or under review (Accredited Services and Those Under Review) posted in the  About Us section of our website

Below are statements released by MRC, related to our activities, and these are arranged according to the following categories: Accreditation Matters, MRC Audit Activity, and MRC Process Related.  General announcements are listed separately.

 

                                       General Announcements                                      

  •     MRC Issues a Summary of Considerations for Implementation of Viewable Impression Measurement - October 16, 2014
  •     MRC Announces Launch of New Initiative to Address Invalid Digital Traffic Issue - August 1, 2014
  •     MRC Lifts its Viewable Impression Advisory for Video Advertising and Releases the Final Guidelines - June 30, 2014
  •     MRC Status Update on Adoption of MRC's Viewable Impression Reconciliation Guidance - May 29, 2014
  •     MRC Lifts its Viewable Impression Advisory for Display Advertising - March 31, 2014
  •     MRC Releases the Viewable Impression Measurement Guidelines Document (v9.0) for Public Circulation - March 31, 2014
  •     Gregg Lindner joining MRC in the position of Senior Vice President, Research Methods and Statistics - February 10, 2014

 

                                       Accreditation Matters                                         

  •     Update on MRC Accredited Viewable Impression Measurers and Online Ad Verification Services -- October 16, 2014
  •     MRC Communication on Accreditation Status Changes, July 2014 Through September 2014 -- October 16, 2014
  •     MRC Announces Accreditation Status Change for the Simmons National Consumer Study -- September 18, 2014
  •     Update on MRC Accredited Viewable Impression Measurers and Online Ad Verification Services -- August 11, 2014
  •     Update on MRC Accredited Viewable Impression Measurers and Online Ad Verification Services -- July 21, 2014
  •     MRC Communication on Accreditation Status Changes, April 2014 Through June 2014 -- July 11, 2014
  •     Update on MRC Accredited Viewable Impression Measurers and Online Ad Verification Services -- June 9, 2014
  •     Update on MRC Accredited Viewable Impression Measurers and Online Ad Verification Services -- May 28, 2014
  •     Update on MRC Accredited Viewable Impression Measurers and Online Ad Verification Services -- May 12, 2014
  •     Update on MRC Accredited Viewable Impression Measurers and Online Ad Verification Services -- May 5, 2014
  •     MRC Communication on Accreditation Status Changes, January 2014 Through March 2014 -- April 22, 2014
  •     Update on MRC Accredited Viewable Impression Measurers and Online Ad Verification Services -- April 21, 2014
  •     Update on MRC Accredited Viewable Impression Measurers and Online Ad Verification Services -- April 14, 2014
  •     Update on MRC Accredited Viewable Impression Measurers and Online Ad Verification Services -- March 25, 2014
  •     Update on MRC Accredited Viewable Impression Measurers and Online Ad Verification Services -- January 21, 2014
  •     MRC Communication on Accreditation Status Changes, October 2013 Through December 2013 -- January 16, 2014
  •     Update on MRC Accredited Viewable Impression Measurers and Online Ad Verification Services -- December 2, 2013
  •     MRC Communication on Accreditation Status Changes, July 2013 Through September 2013 -- October 8, 2013
  •     MRC Update on the Accreditation Status of Nielsen's NetView Service -- July 24, 2013
  •     MRC Communication on Accreditation Status Changes, April 2013 Through June 2013 -- July 8, 2013
     
  •     Summary of MRC Accredited Viewable Impression Measurers and Online Ad Verification Services -- June 17, 2013
     
  •     MRC Communication on Accreditation Status Changes  -- April 10, 2013
  •     MRC Communication on Accreditation Status Changes  -- November 19, 2012
     
  •     MRC Statement on Arbitron PPM Accreditation Status Changes -- February 1, 2012
  •     MRC Statement on Nielsen Diary-Only Service Accreditation Status Change -- November 18, 2010
  •     MRC Statement on Recent Accreditation Decisions on Arbitron PPM Services -- January 12, 2010
  •     MRC Accreditation Decision on the Arbitron New York and Philadelphia PPM Services -- February 28, 2008
  •     MRC Disclosure of Confidential New York LPM Audit Information -- June 18, 2004
  •     MRC Nielsen New York LPM Statement -- May 28, 2004

 

 

                                                      MRC Audit Activity                                                    

  •     MRC Update to the Viewable Impression Advisory -- November 20, 2013
     
  •     MRC Update to November 2012 Viewable Impression Advisory -- June 12, 2013
     
  •     MRC Press Release Supporting IAB's SafeFrame 1.0 Specification -- April 15, 2013
     
  •     MRC Advisory on a Viewable Impression Measure -- November 14, 2012
     
  •     MRC Accreditation statuses of comScore and Nielsen Online Audience Measurement Services -- November 2012
     
  •     MRC Guidelines Initiative to Foster Consistent Digital Video Viewership Data -- August 10, 2010
     
  •     MRC Accreditation Process Status Update - comScore -- December 3, 2009
     
  •     MRC Accreditation Process Status Update - Nielsen//NetRatings -- December 3, 2009
     
  •     MRC Accreditation Process Status Update - Quantcast -- December 3, 2009

  •  
  •     MRC Statement on Specific Purpose Industry Measurement Standards for Cross-Media and STB Data -- August 14, 2009
     
  •     MRC Statement on IAB Audience Reach Measurement Guidelines April 03, 2009 (Including a Presentation of Key Points)

  •  
  •     MRC Accreditation Process Status Update - Internet Services -- October 31, 2008

  •  
  •     MRC Accreditation Update -- November 3, 2003

 

 

                                     MRC Process Related                                         

  •     MRC Names its 2011-12 Executive Committee -- January 5, 2011
  •     MRC Board Decision Regarding the Engagement of CPA's -- December 16, 2008

  •     U.S. Department of Justice Position on MRC Audit and Accreditation Proposal -- April 11, 2008
  •     MRC Statement on Campaign Activities Directed at Nielsen -- June 8, 2004