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Press Releases and Public Statements

The MRC periodically issues statements on matters that we believe are important to the industry or highly relevant to our industry role.  In addition, the MRC occasionally releases statements to inform the marketplace of a specific matter pertaining to the accreditation of a Service or to provide a more detailed perspective or other background information relevant to our audit activity.  Statements issued that are related to the accreditation of a service are supplementary to the list of measurement services currently accredited or under review (Accredited Services and Those Under Review) posted in the  About Us section of our website

Below are statements released by MRC, related to our activities, and these are arranged according to the following categories: Accreditation Matters, MRC Audit Activity, and MRC Process Related.  General announcements are listed separately.

 

                                       Accreditation Matters                                         

  •     MRC Communication on Accreditation Status Changes, April 2017 Through June 2017 -- July 6, 2017
  •     MRC Update on General Invalid Traffic (GIVT) Compliance Status of Accredited Digital Vendors -- June 30, 2017
  •     MRC Communication on Accreditation Status Changes, January 2017 Through March 2017 -- April 6, 2017
  •     Update on Accreditation Statuses of Nielsen's National and Local Television Measurement Services -- February 22, 2017
  •     MRC Communication on Accreditation Status Changes, October 2016 Through December 2016 -- January 4, 2017
  •     MRC Statement on December 2016 Nielsen Audio PPM Service Accreditation -- December 19, 2016
  •     MRC Communication on Accreditation Status Changes, July 2016 Through September 2016 -- October 11, 2016
  •     MRC Communication on Accreditation Status Changes, April 2016 Through June 2016 -- July 7, 2016
  •     MRC Communication on Accreditation Status Changes, January 2016 Through March 2016 -- April 11, 2016
  •     MRC Communication on Accreditation Status Changes, October 2015 Through December 2015 -- January 8, 2016
  •     MRC Statement on its Evaluation of Nielsen's Local Services and Accreditation Statuses -- December 30, 2015
  •     MRC Statement on its Review of Nielsen's National Panel Expansion Initiative -- December 24, 2015
  •     MRC Communication on Accreditation Status Changes, July 2015 Through September 2015 -- October 9, 2015
  •     MRC Announces Accreditation Status Change for the Nielsen Scarborough Service -- August 27, 2015
  •     MRC Communication on Accreditation Status Changes, April 2015 Through June 2015 -- July 29, 2015
  •     Update on the Current Status of the comScore Media Metrix Accreditation Process -- May 6, 2015
  •     MRC Communication on Accreditation Status Changes, January 2015 Through March 2015 -- April 28, 2015
  •     Update on the Accreditation Status of Rentrak's TV Essentials and StationView Essentials Services -- March 16, 2015
  •     MRC Communication on Accreditation Status Changes, October 2014 Through December 2014 -- January 30, 2015
  •     MRC Communication on Accreditation Status Changes, July 2014 Through September 2014 -- October 16, 2014
  •     MRC Announces Accreditation Status Change for the Simmons National Consumer Study -- September 18, 2014
  •     MRC Communication on Accreditation Status Changes, April 2014 Through June 2014 -- July 11, 2014
  •     MRC Communication on Accreditation Status Changes, January 2014 Through March 2014 -- April 22, 2014
  •     MRC Communication on Accreditation Status Changes, October 2013 Through December 2013 -- January 16, 2014
  •     MRC Communication on Accreditation Status Changes, July 2013 Through September 2013 -- October 8, 2013
  •     MRC Update on the Accreditation Status of Nielsen's NetView Service -- July 24, 2013
  •     MRC Communication on Accreditation Status Changes, April 2013 Through June 2013 -- July 8, 2013
     
  •     MRC Communication on Accreditation Status Changes  -- April 10, 2013
  •     MRC Communication on Accreditation Status Changes  -- November 19, 2012
     
  •     MRC Statement on Arbitron PPM Accreditation Status Changes -- February 1, 2012
  •     MRC Statement on Nielsen Diary-Only Service Accreditation Status Change -- November 18, 2010
  •     MRC Statement on Recent Accreditation Decisions on Arbitron PPM Services -- January 12, 2010
  •     MRC Accreditation Decision on the Arbitron New York and Philadelphia PPM Services -- February 28, 2008
  •     MRC Disclosure of Confidential New York LPM Audit Information -- June 18, 2004
  •     MRC Nielsen New York LPM Statement -- May 28, 2004

 

                                                      MRC Audit Activity                                                    

  •     MRC and CMAC Cooperating to Jointly Execute Auditing Processes for Three Digital Services in China -- September 12, 2017
  •     Accreditation status update on Nielsen IBOPE Mexico and HR Media Television Audience Measurement -- August 17, 2017
  •     MRC Status Update on its Auditing of Google's YouTube Measurement Platform -- June 28, 2017
  •     MRC Statement on its Second Examination of the Nielsen/IBOPE Mexico Service-- February 27, 2017  (en Espanol )
     
  •     MRC Statement Regarding the Nielsen/IBOPE Mexico Examination -- August 11, 2015  (en Espanol )
     
  •     MRC Issues Interim Guidance on Mobile Viewable Impression Measurement -- May 4, 2015
     
  •     MRC Update to the Viewable Impression Advisory -- November 20, 2013
     
  •     MRC Update to November 2012 Viewable Impression Advisory -- June 12, 2013
     
  •     MRC Press Release Supporting IAB's SafeFrame 1.0 Specification -- April 15, 2013
     
  •     MRC Advisory on a Viewable Impression Measure -- November 14, 2012
     
  •     MRC Accreditation statuses of comScore and Nielsen Online Audience Measurement Services -- November 2012
     
  •     MRC Guidelines Initiative to Foster Consistent Digital Video Viewership Data -- August 10, 2010
     
  •     MRC Accreditation Process Status Update - comScore -- December 3, 2009
     
  •     MRC Accreditation Process Status Update - Nielsen//NetRatings -- December 3, 2009
     
  •     MRC Statement on Specific Purpose Industry Measurement Standards for Cross-Media and STB Data -- August 14, 2009
     
  •     MRC Statement on IAB Audience Reach Measurement Guidelines April 03, 2009 (Including a Presentation of Key Points)
     
  •     MRC Accreditation Process Status Update - Internet Services -- October 31, 2008
     
  •     MRC Accreditation Update -- November 3, 2003

 

                                     MRC Process Related                                         

  •     MRC Establishes Policy to Govern use of its Logo by MRC-accredited Services -- August 17, 2016
  •     MRC Updates its Policies on Pre-Audits -- May 24, 2016
  •     MRC Names Local Market Advocate -- October 26, 2015 
  •     MRC Names its 2015-16 Executive Committee -- March 13, 2015
  •     MRC Board Decision Regarding the Engagement of CPA's -- December 16, 2008
  •     U.S. Department of Justice Position on MRC Audit and Accreditation Proposal -- April 11, 2008
  •     MRC Statement on Campaign Activities Directed at Nielsen -- June 8, 2004

 

                                       General Announcements                                        

  •     MRC Interim Guidance on Mobile In-Application Sophisticated Invalid Traffic - June 30, 2017
  •     MRC Interim Guidance on Invalid Traffic (IVT) Sampling - February 24, 2017
  •     MRC Interim Guidance on Invalid Data Center Traffic - February 24, 2017
  •     MRC Interim Guidance on Human Labeling of Invalid Traffic (IVT) - February 24, 2017
  •     MRC Interim Guidance on Invalid Traffic (IVT) Related to Front End Filtration - February 24, 2017
  •     MRC Issues an Addendum Including Background and Data Analysis on Viewability - June 28, 2016
  •     MRC Announces Summary of Results of Phase 3 of Viewable Impression Reconciliation Testing - July 8, 2015
  •     MRC Update on Desktop Viewable Impression Reconciliation Guidance and Reconciliation Checklist - July 8, 2015
  •     MRC Update on Evolution of Viewable Impression Reconciliation Guidance - April 13, 2015
  •     MRC Issues a Statement on its Evaluation of the Linear TV Component of Turner’s All Screen Report – January 12, 2015
  •     MRC Issues a Summary of Considerations for Implementation of Viewable Impression Measurement - October 16, 2014
  •     MRC Announces Launch of New Initiative to Address Invalid Digital Traffic Issue - August 1, 2014
  •     MRC Lifts its Viewable Impression Advisory for Video Advertising and Releases the Final Guidelines - June 30, 2014
  •     MRC Status Update on Adoption of MRC's Viewable Impression Reconciliation Guidance - May 29, 2014
  •     MRC Lifts its Viewable Impression Advisory for Display Advertising - March 31, 2014