Media Rating Council

Press Releases and Public Statements

The MRC periodically issues statements on matters that we believe are important to the industry or highly relevant to our industry role.  In addition, the MRC occasionally releases statements to inform the marketplace of a specific matter pertaining to the accreditation of a Service or to provide a more detailed perspective or other background information relevant to our audit activity.  Statements issued that are related to the accreditation of a service are supplementary to the list of measurement services currently accredited or under review (Accredited Services and Those Under Review) posted in the  About Us section of our website. 

Below are statements released by MRC related to our activities arranged according to the following categories: MRC Process Related, Accreditation Matters, and MRC Audit Activity.

                                     MRC Process Related                                         

•     MRC Names its 2011-12 Executive Committee -- January 5, 2011

•     MRC Board Decision Regarding the Engagement of CPA's -- December 16, 2008

•     U.S. Department of Justice Position on MRC Audit and Accreditation Proposal -- April 11, 2008

•     MRC Statement on Campaign Activities Directed at Nielsen -- June 8, 2004

                                       Accreditation Matters                                      

•     MRC Statement on Arbitron PPM Accreditation Status Changes -- February 1, 2012

•     MRC Statement on Nielsen Diary-Only Service Accreditation Status Change -- November 18, 2010

•     MRC Statement on Recent Accreditation Decisions on Arbitron PPM Services -- January 12, 2010

•     MRC Accreditation Decision on the Arbitron New York and Philadelphia PPM Services -- February 28, 2008

•     MRC Disclosure of Confidential New York LPM Audit Information -- June 18, 2004

•     MRC Nielsen New York LPM Statement -- May 28, 2004

                                                      MRC Audit Activity                                                    

•     MRC Guidelines Initiative to Foster Consistent Digital Video Viewership Data -- August 10, 2010
   

•     MRC Accreditation Process Status Update - comScore -- December 3, 2009
   
•     MRC Accreditation Process Status Update - Nielsen//NetRatings -- December 3, 2009
   
•     MRC Accreditation Process Status Update - Quantcast -- December 3, 2009

 
•     MRC Statement on Specific Purpose Industry Measurement Standards for Cross-Media and STB Data -- August 14, 2009
   
•     MRC Statement on IAB Audience Reach Measurement Guidelines April 03, 2009 (Including a Presentation of Key Points)

 
•     MRC Accreditation Process Status Update - Internet Services -- October 31, 2008

 
•     MRC Accreditation Update -- November 3, 2003