Multi-Channel Digital Video Data Capture, Accumulation and Processing
Guidelines
MRC worked with a very large group of media industry stakeholders,
including NCC Media, Multi-Channel Video Programming Distributors, data
processing and measurement services as well as advertisers, agencies, and
general media organizations to develop guidelines intended to foster greater
consistency in collecting, accumulating and processing multi-channel digital
video tuning data, otherwise often referred to as Set-Top-Box (STB) or
Return-Path data. The guidelines, which are now published and
available below, are presently in draft form and have not yet been
finalized. A formal review period will be established to provide
opportunity for the Industry at large, and the public, to submit comments
prior to finalization. The final review period is expected to begin
shortly and will be formally announced.
The MRC intends to apply these guidelines, in so far as possible, during
our audits of services that rely on STB data as part of their measurement
process. We recognize the current draft status of the document however
we believe the guidelines are near enough to complete to allow their use in
the MRC accreditation process. Once the guidelines are finalized MRC
will adopt the latest version and establish a formal revision process to ensure
the guidelines remain relevant to the changing media environment.
![[Under Construction]](images/undercon.gif)
