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               Media Rating Council

 

[Under Construction]


Multi-Channel Digital Video Data Capture, Accumulation and Processing Guidelines

MRC worked with a very large group of media industry stakeholders, including NCC Media, Multi-Channel Video Programming Distributors, data processing and measurement services as well as advertisers, agencies, and general media organizations to develop guidelines intended to foster greater consistency in collecting, accumulating and processing multi-channel digital video tuning data, otherwise often referred to as Set-Top-Box (STB) or Return-Path data.  The guidelines have been published and are available below.

MRC intends to apply these guidelines, in so far as possible, during our audits of services that rely on STB data as part of their measurement process, and we plan to establish a formal revision process to ensure the guidelines remain relevant to the changing media environment.

       Click on the image below to access the Multi-Channel Digital Video Data Capture, Accumulation and Processing Guidelines.