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Media Rating Council

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Advertiser Specific

                The Benefits of MRC Membership


   Members decide whether an audited Rating Service receives accreditation

   Members have access to confidential information about Rating Service quality

   Members have significant input into changes necessary to Rating Service methods

   Members set industry standards

   Members are exposed to other membersí ideas and thoughts

   Members have one seat on the MRC Board of Directors for key industry decisions and votes

   Members have the opportunity to be on the vanguard of emerging measurement issues

   Members can attend formal education seminars

For additional information about the general benefits of MRC membership click here.

To see a list of benefits that are specific to Advertisers click here