Media Rating Council seeks to improve the quality of measurement services and data source products to provide a better understanding of the applications (and limitations) of the information and services delivered.

The Bylaws of the MRC document the organization’s mission as: 

• To secure for the industry and related users measurement services that are valid, reliable and effective.
• To evolve and determine minimum disclosure and ethical criteria for measurement services.
• To provide and administer an audit system designed to inform users as to whether such measurements are conducted in conformance with the criteria and procedures developed.

MRC's mission was established with the support of the House Committee.