Digital
Environment Key D: Desktop MW: Mobile Web MA: Mobile In-App CTV: Connected TV
Adform
Rendered Ad Impressions: Display | D, MW, MA, CTV |
Rendered Ad Impressions: Video | D, MW, MA, CTV |
Viewable Ad Impressions and Viewability: Display | D, MW, MA |
Viewable Ad Impressions and Viewability: Video | D, MW, MA |
Adloox
Tracked Ads: Display | D, MW, MA |
Tracked Ads: Video | D, MW, MA |
Rendered Ad Impressions: Display | D, MW, MA |
Rendered Ad Impressions: Video | D, MW, MA |
Viewable Ad Impressions and Viewability: Display | D, MW, MA |
Viewable Ad Impressions and Viewability: Video | D, MW, MA |
Sophisticated Invalid Traffic Detection/Filtration | D, MW |
Amazon Ads Sponsored Products
Clicks: Display * | Total only | * Inclusive of search clicks |
Sophisticated Invalid Traffic Detection/Filtration | Total only |
Amazon DSP O&O Retail and IMDb, Amazon Publisher Services (APS), Fire TV and Third-party Exchanges (3PX)
Rendered Ad Impressions: Display * | D, MW, MA, CTV | * CTV accreditation applies to Fire TV only, and Fire TV is only accredited within CTV |
Clicks: Display * | D, MW, MA, CTV | * CTV accreditation applies to Fire TV only, and Fire TV is only accredited within CTV |
Criteo
Clicks: Display * | D, MW, MA | * This accreditation applies specifically to On-site Sponsored Ads, Commerce Display Ads and Standard Banner Ads |
Rendered Ad Impressions: Display * | D, MW, MA | * This accreditation applies specifically to On-site Sponsored Ads, Commerce Display Ads and Standard Banner Ads |
DoubleVerify Independent Reporting of Google YouTube ADH Data
Rendered Ad Impressions: Video * | D, MW, MA | * YouTube data specifically from Google Ads, DV360 and YouTube Reserve services |
Viewable Ad Impressions and Viewability: Video * | D, MW, MA | * YouTube data specifically from Google Ads, DV360 and YouTube Reserve services |
DoubleVerify Quality Analytics Platform
Rendered Ad Impressions: Display | D, MW, MA, CTV | |
Rendered Ad Impressions: Video | D, MW, MA, CTV | |
Viewable Ad Impressions and Viewability: Display * | D, MW, MA, Inclusive of pre-bid data | * Pre-bid available to DV enterprise clients as pre-bid filtration, and to DV agency/advertiser clients as individual pre-bid segments and with the Authentic Brand Suitability segment |
Ad Verification Processes (Property-level) * | D, MW, MA, CTV, Inclusive of pre-bid data | * Pre-bid available to DV enterprise clients as pre-bid filtration, and to DV agency/advertiser clients as individual pre-bid segments and with the Authentic Brand Suitability segment |
Viewable Ad Impressions and Viewability: Video * | D, MW, MA, CTV, Inclusive of pre-bid data | * Pre-bid available to DV enterprise clients as pre-bid filtration, and to DV agency/advertiser clients as individual pre-bid segments and with the Authentic Brand Suitability segment |
Authentic Attention Metrics | D, MW, MA | |
Sophisticated Invalid Traffic Detection/Filtration | D, MW, MA, CTV | |
Pre-bid IVT detection * | D, MW, MA, CTV | * Pre-bid available to DV enterprise clients as pre-bid filtration, and to DV agency/advertiser clients as individual pre-bid segments and with the Authentic Brand Suitability segment |
DoubleVerify Third-party Integrated Facebook Reporting
Rendered Ad Impressions: Display * | D, MW, MA | * Applies to Newsfeed placement types in Facebook Desktop and Mobile Newsfeed and Instagram Newsfeed |
Rendered Ad Impressions: Video * | D, MW, MA | * Applies to Newsfeed placement types in Facebook Desktop and Mobile Newsfeed and Instagram Newsfeed |
Viewable Ad Impressions and Viewability: Display * | D, MW, MA | * Applies to Newsfeed placement types in Facebook Desktop and Mobile Newsfeed and Instagram Newsfeed |
Viewable Ad Impressions and Viewability: Video * | D, MW, MA | * Applies to Newsfeed placement types in Facebook Desktop and Mobile Newsfeed and Instagram Newsfeed |
Epsilon
Rendered Ad Impressions: Display | D, MW, MA |
Rendered Ad Impressions: Video | D, MW, MA |
Correlated Outcomes (Online and Offline) | D, MW, MA |
Extreme Reach
Rendered Ad Impressions: Video | D, MW, MA, CTV |
Facebook and Instagram Ads
Rendered Ad Impressions: Display | D, MW, MA |
Viewable Ad Impressions and Viewability: Video | MA |
Sophisticated Invalid Traffic Detection/Filtration | D, MW, MA |
Flashtalking
Tracked Ads: Display | D, MW, MA |
Tracked Ads: Rich Media | D, MW, MA |
Tracked Ads: Video | D, MW, MA |
Rendered Ad Impressions: Display | D, MW, MA |
Rendered Ad Impressions: Rich Media | D, MW, MA |
Rendered Ad Impressions: Video | D, MW, MA |
Flashtalking Integrated Reporting of Protected Media-measured Traffic
Rendered Ad Impressions: Display | D, MW, MA |
Rendered Ad Impressions: Rich Media | D, MW, MA |
Rendered Ad Impressions: Video | D, MW, MA, CTV |
Viewable Ad Impressions and Viewability: Display | D, MW, MA |
Viewable Ad Impressions and Viewability: Video | D, MW, MA |
Sophisticated Invalid Traffic Detection/Filtration | D, MW, MA, CTV |
FreeWheel
Rendered Ad Impressions: Display | D, MW, MA, CTV |
Rendered Ad Impressions: Video | D, MW, MA, CTV |
Tracked Ads: Display | D, MW, MA, CTV |
Tracked Ads: Video | D, MW, MA, CTV |
Google Ad Manager
Rendered Ad Impressions: Display | D, MW, MA |
Rendered Ad Impressions: Rich Media | D, MW, MA |
Rendered Ad Impressions: Video | D, MW, MA, CTV |
Viewable Ad Impressions and Viewability: Display | D, MW, MA |
Viewable Ad Impressions and Viewability: Video | D, MW, MA |
Google Ads
Rendered Ad Impressions: Video | D, MW, MA, CTV | |
Clicks: Display * | D, MW, MA | * Inclusive of search clicks |
Viewable Ad Impressions and Viewability: Video | D, MW, MA | |
Sophisticated Invalid Traffic Detection/Filtration | D, MW, MA, CTV | |
TrueView: Views | D, MW, MA, CTV |
Google Ads Data Hub
Device ID Matching ** | MW, MA | ** Excludes cookie-matching |
Rendered Ad Impressions: Video * | D, MW, MA | * Metrics generated through ADH user interface or via ADH API access: BigQuery exported reports |
Viewable Ad Impressions and Viewability: Video * | D, MW, MA | * Metrics generated through ADH user interface or via ADH API access: BigQuery exported reports |
TrueView: Views * | D, MW, MA | * Metrics generated through ADH user interface or via ADH API access: BigQuery exported reports |
Sophisticated Invalid Traffic Detection/Filtration * | D, MW, MA | * Metrics generated through ADH user interface or via ADH API access: BigQuery exported reports |
Google CM360
Rendered Ad Impressions: Display | D, MW, MA |
Rendered Ad Impressions: Rich Media | D, MW, MA |
Rendered Ad Impressions: Video | D, MW, MA, CTV |
Clicks: Display | D, MW, MA |
Clicks: Rich Media | D, MW, MA |
Clicks: Video | D, MW, MA |
Viewable Ad Impressions and Viewability: Display | D, MW, MA |
Viewable Ad Impressions and Viewability: Video | D, MW, MA |
Sophisticated Invalid Traffic Detection/Filtration | D, MW |
Google DV360
Clicks: Video | D, MW, MA |
Viewable Ad Impressions and Viewability: Display | D, MW, MA |
Viewable Ad Impressions and Viewability: Video | D, MW, MA |
TrueView: Views | D, MW, MA, CTV |
Sophisticated Invalid Traffic Detection/Filtration | D, MW, MA, CTV |
Rendered Ad Impressions: Display | D, MW, MA |
Rendered Ad Impressions: Rich Media | D, MW, MA |
Rendered Ad Impressions: Video | D, MW, MA, CTV |
Clicks: Display | D, MW, MA |
Clicks: Rich Media | D, MW, MA |
Google YouTube Brand Safety
Brand Safety Processes (Content-level) | D, MW, MA |
Google YouTube Reserve
Rendered Ad Impressions: Video | D, MW, MA, CTV |
Viewable Ad Impressions and Viewability: Video | D, MW, MA |
Sophisticated Invalid Traffic Detection/Filtration | D, MW, MA, CTV |
GumGum
Brand Safety Processes (Content-level) ^ | D, MW, CTV | ^ Accreditation applies to English language only and Image, Text and Video |
Hulu
Rendered Ad Impressions: Display | D, MA, CTV |
Rendered Ad Impressions: Video | D, MA, CTV |
HUMAN
Rendered Ad Impressions: Display | D, MW, MA, CTV | |
Rendered Ad Impressions: Video | D, MW, MA, CTV | |
Sophisticated Invalid Traffic Detection/Filtration * | D, MW, MA, CTV | * Applies to Backend detection and IVT predictions |
Pre-bid IVT detection | D, MW, MA, CTV | |
Tracked Ads: Video | D, MW, MA, CTV | |
Tracked Ads: Display | D, MW, MA, CTV |
Innovid
Tracked Ads: Display | D, MW, MA |
Rendered Ad Impressions: Display | D, MW, MA |
Rendered Ad Impressions: Video | D, MW, MA, CTV |
Viewable Ad Impressions and Viewability: Video | D, MW, MA |
Instacart
Rendered Ad Impressions: Display * | D, MW, MA | * Specifically for Sponsored Products Ads, Display Ads, Shoppable Display Ads and Shoppable Video Ads placements served on the Instacart Marketplace. Promotions, Storefront and Storefront Pro measurement was excluded from accreditation |
Rendered Ad Impressions: Video * | D, MW, MA | * Specifically for Sponsored Products Ads, Display Ads, Shoppable Display Ads and Shoppable Video Ads placements served on the Instacart Marketplace. Promotions, Storefront and Storefront Pro measurement was excluded from accreditation |
Clicks: Display * | D, MW, MA | * Specifically for Sponsored Products Ads, Display Ads, Shoppable Display Ads and Shoppable Video Ads placements served on the Instacart Marketplace. Promotions, Storefront and Storefront Pro measurement was excluded from accreditation |
Clicks: Video * | D, MW, MA | * Specifically for Sponsored Products Ads, Display Ads, Shoppable Display Ads and Shoppable Video Ads placements served on the Instacart Marketplace. Promotions, Storefront and Storefront Pro measurement was excluded from accreditation |
Click-through Rate (CTR) * | D, MW, MA | * Specifically for Sponsored Products Ads, Display Ads, Shoppable Display Ads and Shoppable Video Ads placements served on the Instacart Marketplace. Promotions, Storefront and Storefront Pro measurement was excluded from accreditation |
Viewable Ad Impressions and Viewability: Display * | D, MW, MA | * Specifically for Sponsored Products Ads, Display Ads, Shoppable Display Ads and Shoppable Video Ads placements served on the Instacart Marketplace. Promotions, Storefront and Storefront Pro measurement was excluded from accreditation |
Viewable Ad Impressions and Viewability: Video * | D, MW, MA | * Specifically for Sponsored Products Ads, Display Ads, Shoppable Display Ads and Shoppable Video Ads placements served on the Instacart Marketplace. Promotions, Storefront and Storefront Pro measurement was excluded from accreditation |
Integral Ad Science
Tracked Ads: Display | D, MW, MA | |
Tracked Ads: Video ^^ | D, MW, MA, CTV | ^^ CTV accreditation applies to certified traffic only |
Rendered Ad Impressions: Display | D, MW, MA | |
Rendered Ad Impressions: Video ^^ | D, MW, MA, CTV | ^^ CTV accreditation applies to certified traffic only |
Viewable Ad Impressions and Viewability: Display | D, MW, MA | |
Viewable Ad Impressions and Viewability: Video ^^ | D, MW, MA, CTV | ^^ CTV accreditation applies to certified traffic only |
Sophisticated Invalid Traffic Detection/Filtration | D, MW, MA, CTV | |
Ad Verification Processes (Property-level) | D, MW | |
SSAI Video Metrics ^^ | D, MW, MA, CTV | ^^ CTV accreditation applies to certified traffic only |
Integral Ad Science Integrated Third-party Facebook reporting
Rendered Ad Impressions: Display * | D, MW, MA | * Accredited metrics are specific to Facebook placements audited for 1st party measurement |
Rendered Ad Impressions: Video * | D, MW, MA | * Accredited metrics are specific to Facebook placements audited for 1st party measurement |
Viewable Ad Impressions and Viewability: Display * | D, MW, MA | * Accredited metrics are specific to Facebook placements audited for 1st party measurement |
Viewable Ad Impressions and Viewability: Video * | D, MW, MA | * Accredited metrics are specific to Facebook placements audited for 1st party measurement |
Integral Ad Science Integrated Third-party Reporting of Google YouTube ADH Data
Rendered Ad Impressions: Video * | D, MW, MA | * Data from Google Ads, DV360 and YouTube Reserve services. Placements include YouTube Skippable in-stream, non-skippable in-stream, standard in-stream, in-stream select and bumper ads |
Viewable Ad Impressions and Viewability: Video * | D, MW, MA | * Data from Google Ads, DV360 and YouTube Reserve services. Placements include YouTube Skippable in-stream, non-skippable in-stream, standard in-stream, in-stream select and bumper ads |
Clicks: Display ^ | D, MW, MA | ^ Accreditation applies to Sponsored Content and Text and Dynamic Ad formats |
Rendered Ad Impressions: Display ^ | D, MW, MA | ^ Accreditation applies to Sponsored Content and Text and Dynamic Ad formats |
Meta In-Stream Video Brand Safety
Brand Safety Processes (Content-level) * | D, MW, MA | * Includes Partner Monetization and Content Monetization policies |
Microsoft Advertising
Clicks * | D, MW | * inclusive of search clicks |
Sophisticated Invalid Traffic Detection/Filtration | D, MW |
PatientPoint, LLC
Targeted Venues * | * Digital Campaign Report Inclusive of Average Locations, Average Devices, Average HCPs, Total Ad Plays, Percent (%) Open Days Played, Locations, Devices, HCPs, Ad Plays, Play Days, Open Days, Percent (%) Open Days Played |
Rendered Ad Impressions: Display | D, MW, MA |
Clicks: Display | D, MW, MA |
Pixalate
Tracked Ads: Display | D, MW, MA |
Tracked Ads: Video | D, MW, MA, CTV |
Rendered Ad Impressions: Display | D, MW, MA |
Rendered Ad Impressions: Video | D, MW, MA, CTV |
Viewable Ad Impressions and Viewability: Display | D, MW, MA |
SSAI Video Metrics | D, MW, MA, CTV |
Sophisticated Invalid Traffic Detection/Filtration | D, MW, MA, CTV |
Protected Media
Sophisticated Invalid Traffic Detection/Filtration | D, MW, MA, CTV |
Rendered Ad Impressions: Display | D, MW, MA |
Rendered Ad Impressions: Video | D, MW, MA, CTV |
Viewable Ad Impressions and Viewability: Display | D, MW, MA |
Viewable Ad Impressions and Viewability: Video | D, MW, MA |
Snap
Rendered Ad Impressions: Display | MA |
Rendered Ad Impressions: Video | MA |
Viewable Ad Impressions and Viewability: Display | MA |
Viewable Ad Impressions and Viewability: Video | MA |
Swipe Ups | MA |
Reach Metrics | MA |
Video Duration | MA |
Environment Key D: Desktop MW: Mobile Web MA: Mobile In-App CTV: Connected TV
Device ID Matching
Google Ads Data Hub ** | MW, MA | ** Excludes cookie-matching |
Targeted Venues
PatientPoint, LLC * | * Digital Campaign Report Inclusive of Average Locations, Average Devices, Average HCPs, Total Ad Plays, Percent (%) Open Days Played, Locations, Devices, HCPs, Ad Plays, Play Days, Open Days, Percent (%) Open Days Played |
Click-through Rate (CTR)
Instacart * | D, MW, MA | * Specifically for Sponsored Products Ads, Display Ads, Shoppable Display Ads and Shoppable Video Ads placements served on the Instacart Marketplace. Promotions, Storefront and Storefront Pro measurement was excluded from accreditation |
Swipe Ups
Snap | MA |
Video Duration
Snap | MA |
Reach Metrics
Snap | MA |
SSAI Video Metrics
Integral Ad Science ^^ | D, MW, MA, CTV | ^^ CTV accreditation applies to certified traffic only |
Pixalate | D, MW, MA, CTV |
Pre-bid IVT detection
DoubleVerify Quality Analytics Platform * | D, MW, MA, CTV | * Pre-bid available to DV enterprise clients as pre-bid filtration, and to DV agency/advertiser clients as individual pre-bid segments and with the Authentic Brand Suitability segment |
HUMAN | D, MW, MA, CTV |
TrueView: Views
Google Ads | D, MW, MA, CTV | |
Google Ads Data Hub * | D, MW, MA | * Metrics generated through ADH user interface or via ADH API access: BigQuery exported reports |
Google DV360 | D, MW, MA, CTV |
Correlated Outcomes (Online and Offline)
Epsilon | D, MW, MA |
Authentic Attention Metrics
DoubleVerify Quality Analytics Platform | D, MW, MA |
Clicks: Rich Media
Google CM360 | D, MW, MA |
Google DV360 | D, MW, MA |
Clicks: Video
Google CM360 | D, MW, MA | |
Google DV360 | D, MW, MA | |
Instacart * | D, MW, MA | * Specifically for Sponsored Products Ads, Display Ads, Shoppable Display Ads and Shoppable Video Ads placements served on the Instacart Marketplace. Promotions, Storefront and Storefront Pro measurement was excluded from accreditation |
Clicks: Display
Amazon Ads Sponsored Products * | Total only | * Inclusive of search clicks |
Amazon DSP O&O Retail and IMDb, Amazon Publisher Services (APS), Fire TV and Third-party Exchanges (3PX) * | D, MW, MA, CTV | * CTV accreditation applies to Fire TV only, and Fire TV is only accredited within CTV |
Criteo * | D, MW, MA | * This accreditation applies specifically to On-site Sponsored Ads, Commerce Display Ads and Standard Banner Ads |
Google Ads * | D, MW, MA | * Inclusive of search clicks |
Google CM360 | D, MW, MA | |
Google DV360 | D, MW, MA | |
Instacart * | D, MW, MA | * Specifically for Sponsored Products Ads, Display Ads, Shoppable Display Ads and Shoppable Video Ads placements served on the Instacart Marketplace. Promotions, Storefront and Storefront Pro measurement was excluded from accreditation |
LinkedIn ^ | D, MW, MA | ^ Accreditation applies to Sponsored Content and Text and Dynamic Ad formats |
D, MW, MA |
Tracked Ads: Rich Media
Flashtalking | D, MW, MA |
Tracked Ads: Video
Adloox | D, MW, MA | |
Flashtalking | D, MW, MA | |
FreeWheel | D, MW, MA, CTV | |
HUMAN | D, MW, MA, CTV | |
Integral Ad Science ^^ | D, MW, MA, CTV | ^^ CTV accreditation applies to certified traffic only |
Pixalate | D, MW, MA, CTV |
Tracked Ads: Display
Adloox | D, MW, MA |
Flashtalking | D, MW, MA |
FreeWheel | D, MW, MA, CTV |
HUMAN | D, MW, MA, CTV |
Innovid | D, MW, MA |
Integral Ad Science | D, MW, MA |
Pixalate | D, MW, MA |
Ad Verification Processes (Property-level)
DoubleVerify Quality Analytics Platform * | D, MW, MA, CTV, Inclusive of pre-bid data | * Pre-bid available to DV enterprise clients as pre-bid filtration, and to DV agency/advertiser clients as individual pre-bid segments and with the Authentic Brand Suitability segment |
Integral Ad Science | D, MW |
Brand Safety Processes (Content-level)
Google YouTube Brand Safety | D, MW, MA | |
GumGum ^ | D, MW, CTV | ^ Accreditation applies to English language only and Image, Text and Video |
Meta In-Stream Video Brand Safety * | D, MW, MA | * Includes Partner Monetization and Content Monetization policies |
Viewable Ad Impressions and Viewability: Video
Adform | D, MW, MA | |
Adloox | D, MW, MA | |
DoubleVerify Independent Reporting of Google YouTube ADH Data * | D, MW, MA | * YouTube data specifically from Google Ads, DV360 and YouTube Reserve services |
DoubleVerify Quality Analytics Platform * | D, MW, MA, CTV, Inclusive of pre-bid data | * Pre-bid available to DV enterprise clients as pre-bid filtration, and to DV agency/advertiser clients as individual pre-bid segments and with the Authentic Brand Suitability segment |
DoubleVerify Third-party Integrated Facebook Reporting * | D, MW, MA | * Applies to Newsfeed placement types in Facebook Desktop and Mobile Newsfeed and Instagram Newsfeed |
Facebook and Instagram Ads | MA | |
Flashtalking Integrated Reporting of Protected Media-measured Traffic | D, MW, MA | |
Google Ad Manager | D, MW, MA | |
Google Ads | D, MW, MA | |
Google Ads Data Hub * | D, MW, MA | * Metrics generated through ADH user interface or via ADH API access: BigQuery exported reports |
Google CM360 | D, MW, MA | |
Google DV360 | D, MW, MA | |
Google YouTube Reserve | D, MW, MA | |
Innovid | D, MW, MA | |
Instacart * | D, MW, MA | * Specifically for Sponsored Products Ads, Display Ads, Shoppable Display Ads and Shoppable Video Ads placements served on the Instacart Marketplace. Promotions, Storefront and Storefront Pro measurement was excluded from accreditation |
Integral Ad Science ^^ | D, MW, MA, CTV | ^^ CTV accreditation applies to certified traffic only |
Integral Ad Science Integrated Third-party Facebook reporting * | D, MW, MA | * Accredited metrics are specific to Facebook placements audited for 1st party measurement |
Integral Ad Science Integrated Third-party Reporting of Google YouTube ADH Data * | D, MW, MA | * Data from Google Ads, DV360 and YouTube Reserve services. Placements include YouTube Skippable in-stream, non-skippable in-stream, standard in-stream, in-stream select and bumper ads |
Protected Media | D, MW, MA | |
Snap | MA |
Viewable Ad Impressions and Viewability: Display
Adform | D, MW, MA | |
Adloox | D, MW, MA | |
DoubleVerify Quality Analytics Platform * | D, MW, MA, Inclusive of pre-bid data | * Pre-bid available to DV enterprise clients as pre-bid filtration, and to DV agency/advertiser clients as individual pre-bid segments and with the Authentic Brand Suitability segment |
DoubleVerify Third-party Integrated Facebook Reporting * | D, MW, MA | * Applies to Newsfeed placement types in Facebook Desktop and Mobile Newsfeed and Instagram Newsfeed |
Flashtalking Integrated Reporting of Protected Media-measured Traffic | D, MW, MA | |
Google Ad Manager | D, MW, MA | |
Google CM360 | D, MW, MA | |
Google DV360 | D, MW, MA | |
Instacart * | D, MW, MA | * Specifically for Sponsored Products Ads, Display Ads, Shoppable Display Ads and Shoppable Video Ads placements served on the Instacart Marketplace. Promotions, Storefront and Storefront Pro measurement was excluded from accreditation |
Integral Ad Science | D, MW, MA | |
Integral Ad Science Integrated Third-party Facebook reporting * | D, MW, MA | * Accredited metrics are specific to Facebook placements audited for 1st party measurement |
Pixalate | D, MW, MA | |
Protected Media | D, MW, MA | |
Snap | MA |
Clicks
Microsoft Advertising * | D, MW | * inclusive of search clicks |
Rendered Ad Impressions: Rich Media
Flashtalking | D, MW, MA |
Flashtalking Integrated Reporting of Protected Media-measured Traffic | D, MW, MA |
Google Ad Manager | D, MW, MA |
Google CM360 | D, MW, MA |
Google DV360 | D, MW, MA |
Rendered Ad Impressions: Video
Adform | D, MW, MA, CTV | |
Adloox | D, MW, MA | |
DoubleVerify Independent Reporting of Google YouTube ADH Data * | D, MW, MA | * YouTube data specifically from Google Ads, DV360 and YouTube Reserve services |
DoubleVerify Quality Analytics Platform | D, MW, MA, CTV | |
DoubleVerify Third-party Integrated Facebook Reporting * | D, MW, MA | * Applies to Newsfeed placement types in Facebook Desktop and Mobile Newsfeed and Instagram Newsfeed |
Epsilon | D, MW, MA | |
Extreme Reach | D, MW, MA, CTV | |
Flashtalking | D, MW, MA | |
Flashtalking Integrated Reporting of Protected Media-measured Traffic | D, MW, MA, CTV | |
FreeWheel | D, MW, MA, CTV | |
Google Ad Manager | D, MW, MA, CTV | |
Google Ads | D, MW, MA, CTV | |
Google Ads Data Hub * | D, MW, MA | * Metrics generated through ADH user interface or via ADH API access: BigQuery exported reports |
Google CM360 | D, MW, MA, CTV | |
Google DV360 | D, MW, MA, CTV | |
Google YouTube Reserve | D, MW, MA, CTV | |
Hulu | D, MA, CTV | |
HUMAN | D, MW, MA, CTV | |
Innovid | D, MW, MA, CTV | |
Instacart * | D, MW, MA | * Specifically for Sponsored Products Ads, Display Ads, Shoppable Display Ads and Shoppable Video Ads placements served on the Instacart Marketplace. Promotions, Storefront and Storefront Pro measurement was excluded from accreditation |
Integral Ad Science ^^ | D, MW, MA, CTV | ^^ CTV accreditation applies to certified traffic only |
Integral Ad Science Integrated Third-party Facebook reporting * | D, MW, MA | * Accredited metrics are specific to Facebook placements audited for 1st party measurement |
Integral Ad Science Integrated Third-party Reporting of Google YouTube ADH Data * | D, MW, MA | * Data from Google Ads, DV360 and YouTube Reserve services. Placements include YouTube Skippable in-stream, non-skippable in-stream, standard in-stream, in-stream select and bumper ads |
Pixalate | D, MW, MA, CTV | |
Protected Media | D, MW, MA, CTV | |
Snap | MA |
Rendered Ad Impressions: Display
Adform | D, MW, MA, CTV | |
Adloox | D, MW, MA | |
Amazon DSP O&O Retail and IMDb, Amazon Publisher Services (APS), Fire TV and Third-party Exchanges (3PX) * | D, MW, MA, CTV | * CTV accreditation applies to Fire TV only, and Fire TV is only accredited within CTV |
Criteo * | D, MW, MA | * This accreditation applies specifically to On-site Sponsored Ads, Commerce Display Ads and Standard Banner Ads |
DoubleVerify Quality Analytics Platform | D, MW, MA, CTV | |
DoubleVerify Third-party Integrated Facebook Reporting * | D, MW, MA | * Applies to Newsfeed placement types in Facebook Desktop and Mobile Newsfeed and Instagram Newsfeed |
Epsilon | D, MW, MA | |
Facebook and Instagram Ads | D, MW, MA | |
Flashtalking | D, MW, MA | |
Flashtalking Integrated Reporting of Protected Media-measured Traffic | D, MW, MA | |
FreeWheel | D, MW, MA, CTV | |
Google Ad Manager | D, MW, MA | |
Google CM360 | D, MW, MA | |
Google DV360 | D, MW, MA | |
Hulu | D, MA, CTV | |
HUMAN | D, MW, MA, CTV | |
Innovid | D, MW, MA | |
Instacart * | D, MW, MA | * Specifically for Sponsored Products Ads, Display Ads, Shoppable Display Ads and Shoppable Video Ads placements served on the Instacart Marketplace. Promotions, Storefront and Storefront Pro measurement was excluded from accreditation |
Integral Ad Science | D, MW, MA | |
Integral Ad Science Integrated Third-party Facebook reporting * | D, MW, MA | * Accredited metrics are specific to Facebook placements audited for 1st party measurement |
LinkedIn ^ | D, MW, MA | ^ Accreditation applies to Sponsored Content and Text and Dynamic Ad formats |
D, MW, MA | ||
Pixalate | D, MW, MA | |
Protected Media | D, MW, MA | |
Snap | MA |
Sophisticated Invalid Traffic Detection/Filtration
Adloox | D, MW | |
Amazon Ads Sponsored Products | Total only | |
DoubleVerify Quality Analytics Platform | D, MW, MA, CTV | |
Facebook and Instagram Ads | D, MW, MA | |
Flashtalking Integrated Reporting of Protected Media-measured Traffic | D, MW, MA, CTV | |
Google Ads | D, MW, MA, CTV | |
Google Ads Data Hub * | D, MW, MA | * Metrics generated through ADH user interface or via ADH API access: BigQuery exported reports |
Google CM360 | D, MW | |
Google DV360 | D, MW, MA, CTV | |
Google YouTube Reserve | D, MW, MA, CTV | |
HUMAN * | D, MW, MA, CTV | * Applies to Backend detection and IVT predictions |
Integral Ad Science | D, MW, MA, CTV | |
Microsoft Advertising | D, MW | |
Pixalate | D, MW, MA, CTV | |
Protected Media | D, MW, MA, CTV |
Environment Key D: Desktop MW: Mobile Web MA: Mobile In-App CTV: Connected TV
Adform
Rendered Ad Impressions: Display | D, MW, MA, CTV |
Rendered Ad Impressions: Video | D, MW, MA, CTV |
Viewable Ad Impressions and Viewability: Display | D, MW, MA |
Viewable Ad Impressions and Viewability: Video | D, MW, MA |
Adloox
Tracked Ads: Display | D, MW, MA |
Tracked Ads: Video | D, MW, MA |
Rendered Ad Impressions: Display | D, MW, MA |
Rendered Ad Impressions: Video | D, MW, MA |
Viewable Ad Impressions and Viewability: Display | D, MW, MA |
Viewable Ad Impressions and Viewability: Video | D, MW, MA |
Sophisticated Invalid Traffic Detection/Filtration | D, MW |
Amazon Ads Sponsored Products
Clicks: Display * | Total only | * Inclusive of search clicks |
Sophisticated Invalid Traffic Detection/Filtration | Total only |
Amazon DSP O&O Retail and IMDb, Amazon Publisher Services (APS), Fire TV and Third-party Exchanges (3PX)
Rendered Ad Impressions: Display * | D, MW, MA, CTV | * CTV accreditation applies to Fire TV only, and Fire TV is only accredited within CTV |
Clicks: Display * | D, MW, MA, CTV | * CTV accreditation applies to Fire TV only, and Fire TV is only accredited within CTV |
Criteo
Clicks: Display * | D, MW, MA | * This accreditation applies specifically to On-site Sponsored Ads, Commerce Display Ads and Standard Banner Ads |
Rendered Ad Impressions: Display * | D, MW, MA | * This accreditation applies specifically to On-site Sponsored Ads, Commerce Display Ads and Standard Banner Ads |
DoubleVerify Independent Reporting of Google YouTube ADH Data
Rendered Ad Impressions: Video * | D, MW, MA | * YouTube data specifically from Google Ads, DV360 and YouTube Reserve services |
Viewable Ad Impressions and Viewability: Video * | D, MW, MA | * YouTube data specifically from Google Ads, DV360 and YouTube Reserve services |
DoubleVerify Quality Analytics Platform
Rendered Ad Impressions: Display | D, MW, MA, CTV | |
Rendered Ad Impressions: Video | D, MW, MA, CTV | |
Viewable Ad Impressions and Viewability: Display * | D, MW, MA, Inclusive of pre-bid data | * Pre-bid available to DV enterprise clients as pre-bid filtration, and to DV agency/advertiser clients as individual pre-bid segments and with the Authentic Brand Suitability segment |
Ad Verification Processes (Property-level) * | D, MW, MA, CTV, Inclusive of pre-bid data | * Pre-bid available to DV enterprise clients as pre-bid filtration, and to DV agency/advertiser clients as individual pre-bid segments and with the Authentic Brand Suitability segment |
Viewable Ad Impressions and Viewability: Video * | D, MW, MA, CTV, Inclusive of pre-bid data | * Pre-bid available to DV enterprise clients as pre-bid filtration, and to DV agency/advertiser clients as individual pre-bid segments and with the Authentic Brand Suitability segment |
Authentic Attention Metrics | D, MW, MA | |
Sophisticated Invalid Traffic Detection/Filtration | D, MW, MA, CTV | |
Pre-bid IVT detection * | D, MW, MA, CTV | * Pre-bid available to DV enterprise clients as pre-bid filtration, and to DV agency/advertiser clients as individual pre-bid segments and with the Authentic Brand Suitability segment |
DoubleVerify Third-party Integrated Facebook Reporting
Rendered Ad Impressions: Display * | D, MW, MA | * Applies to Newsfeed placement types in Facebook Desktop and Mobile Newsfeed and Instagram Newsfeed |
Rendered Ad Impressions: Video * | D, MW, MA | * Applies to Newsfeed placement types in Facebook Desktop and Mobile Newsfeed and Instagram Newsfeed |
Viewable Ad Impressions and Viewability: Display * | D, MW, MA | * Applies to Newsfeed placement types in Facebook Desktop and Mobile Newsfeed and Instagram Newsfeed |
Viewable Ad Impressions and Viewability: Video * | D, MW, MA | * Applies to Newsfeed placement types in Facebook Desktop and Mobile Newsfeed and Instagram Newsfeed |
Epsilon
Rendered Ad Impressions: Display | D, MW, MA |
Rendered Ad Impressions: Video | D, MW, MA |
Correlated Outcomes (Online and Offline) | D, MW, MA |
Extreme Reach
Rendered Ad Impressions: Video | D, MW, MA, CTV |
Facebook and Instagram Ads
Rendered Ad Impressions: Display | D, MW, MA |
Viewable Ad Impressions and Viewability: Video | MA |
Sophisticated Invalid Traffic Detection/Filtration | D, MW, MA |
Flashtalking
Tracked Ads: Display | D, MW, MA |
Tracked Ads: Rich Media | D, MW, MA |
Tracked Ads: Video | D, MW, MA |
Rendered Ad Impressions: Display | D, MW, MA |
Rendered Ad Impressions: Rich Media | D, MW, MA |
Rendered Ad Impressions: Video | D, MW, MA |
Flashtalking Integrated Reporting of Protected Media-measured Traffic
Rendered Ad Impressions: Display | D, MW, MA |
Rendered Ad Impressions: Rich Media | D, MW, MA |
Rendered Ad Impressions: Video | D, MW, MA, CTV |
Viewable Ad Impressions and Viewability: Display | D, MW, MA |
Viewable Ad Impressions and Viewability: Video | D, MW, MA |
Sophisticated Invalid Traffic Detection/Filtration | D, MW, MA, CTV |
FreeWheel
Rendered Ad Impressions: Display | D, MW, MA, CTV |
Rendered Ad Impressions: Video | D, MW, MA, CTV |
Tracked Ads: Display | D, MW, MA, CTV |
Tracked Ads: Video | D, MW, MA, CTV |
Google Ad Manager
Rendered Ad Impressions: Display | D, MW, MA |
Rendered Ad Impressions: Rich Media | D, MW, MA |
Rendered Ad Impressions: Video | D, MW, MA, CTV |
Viewable Ad Impressions and Viewability: Display | D, MW, MA |
Viewable Ad Impressions and Viewability: Video | D, MW, MA |
Google Ads
Rendered Ad Impressions: Video | D, MW, MA, CTV | |
Clicks: Display * | D, MW, MA | * Inclusive of search clicks |
Viewable Ad Impressions and Viewability: Video | D, MW, MA | |
Sophisticated Invalid Traffic Detection/Filtration | D, MW, MA, CTV | |
TrueView: Views | D, MW, MA, CTV |
Google Ads Data Hub
Device ID Matching ** | MW, MA | ** Excludes cookie-matching |
Rendered Ad Impressions: Video * | D, MW, MA | * Metrics generated through ADH user interface or via ADH API access: BigQuery exported reports |
Viewable Ad Impressions and Viewability: Video * | D, MW, MA | * Metrics generated through ADH user interface or via ADH API access: BigQuery exported reports |
TrueView: Views * | D, MW, MA | * Metrics generated through ADH user interface or via ADH API access: BigQuery exported reports |
Sophisticated Invalid Traffic Detection/Filtration * | D, MW, MA | * Metrics generated through ADH user interface or via ADH API access: BigQuery exported reports |
Google CM360
Rendered Ad Impressions: Display | D, MW, MA |
Rendered Ad Impressions: Rich Media | D, MW, MA |
Rendered Ad Impressions: Video | D, MW, MA, CTV |
Clicks: Display | D, MW, MA |
Clicks: Rich Media | D, MW, MA |
Clicks: Video | D, MW, MA |
Viewable Ad Impressions and Viewability: Display | D, MW, MA |
Viewable Ad Impressions and Viewability: Video | D, MW, MA |
Sophisticated Invalid Traffic Detection/Filtration | D, MW |
Google DV360
Clicks: Video | D, MW, MA |
Viewable Ad Impressions and Viewability: Display | D, MW, MA |
Viewable Ad Impressions and Viewability: Video | D, MW, MA |
TrueView: Views | D, MW, MA, CTV |
Sophisticated Invalid Traffic Detection/Filtration | D, MW, MA, CTV |
Rendered Ad Impressions: Display | D, MW, MA |
Rendered Ad Impressions: Rich Media | D, MW, MA |
Rendered Ad Impressions: Video | D, MW, MA, CTV |
Clicks: Display | D, MW, MA |
Clicks: Rich Media | D, MW, MA |
Google YouTube Brand Safety
Brand Safety Processes (Content-level) | D, MW, MA |
Google YouTube Reserve
Rendered Ad Impressions: Video | D, MW, MA, CTV |
Viewable Ad Impressions and Viewability: Video | D, MW, MA |
Sophisticated Invalid Traffic Detection/Filtration | D, MW, MA, CTV |
GumGum
Brand Safety Processes (Content-level) ^ | D, MW, CTV | ^ Accreditation applies to English language only and Image, Text and Video |
Hulu
Rendered Ad Impressions: Display | D, MA, CTV |
Rendered Ad Impressions: Video | D, MA, CTV |
HUMAN
Rendered Ad Impressions: Display | D, MW, MA, CTV | |
Rendered Ad Impressions: Video | D, MW, MA, CTV | |
Sophisticated Invalid Traffic Detection/Filtration * | D, MW, MA, CTV | * Applies to Backend detection and IVT predictions |
Pre-bid IVT detection | D, MW, MA, CTV | |
Tracked Ads: Video | D, MW, MA, CTV | |
Tracked Ads: Display | D, MW, MA, CTV |
Innovid
Tracked Ads: Display | D, MW, MA |
Rendered Ad Impressions: Display | D, MW, MA |
Rendered Ad Impressions: Video | D, MW, MA, CTV |
Viewable Ad Impressions and Viewability: Video | D, MW, MA |
Instacart
Rendered Ad Impressions: Display * | D, MW, MA | * Specifically for Sponsored Products Ads, Display Ads, Shoppable Display Ads and Shoppable Video Ads placements served on the Instacart Marketplace. Promotions, Storefront and Storefront Pro measurement was excluded from accreditation |
Rendered Ad Impressions: Video * | D, MW, MA | * Specifically for Sponsored Products Ads, Display Ads, Shoppable Display Ads and Shoppable Video Ads placements served on the Instacart Marketplace. Promotions, Storefront and Storefront Pro measurement was excluded from accreditation |
Clicks: Display * | D, MW, MA | * Specifically for Sponsored Products Ads, Display Ads, Shoppable Display Ads and Shoppable Video Ads placements served on the Instacart Marketplace. Promotions, Storefront and Storefront Pro measurement was excluded from accreditation |
Clicks: Video * | D, MW, MA | * Specifically for Sponsored Products Ads, Display Ads, Shoppable Display Ads and Shoppable Video Ads placements served on the Instacart Marketplace. Promotions, Storefront and Storefront Pro measurement was excluded from accreditation |
Click-through Rate (CTR) * | D, MW, MA | * Specifically for Sponsored Products Ads, Display Ads, Shoppable Display Ads and Shoppable Video Ads placements served on the Instacart Marketplace. Promotions, Storefront and Storefront Pro measurement was excluded from accreditation |
Viewable Ad Impressions and Viewability: Display * | D, MW, MA | * Specifically for Sponsored Products Ads, Display Ads, Shoppable Display Ads and Shoppable Video Ads placements served on the Instacart Marketplace. Promotions, Storefront and Storefront Pro measurement was excluded from accreditation |
Viewable Ad Impressions and Viewability: Video * | D, MW, MA | * Specifically for Sponsored Products Ads, Display Ads, Shoppable Display Ads and Shoppable Video Ads placements served on the Instacart Marketplace. Promotions, Storefront and Storefront Pro measurement was excluded from accreditation |
Integral Ad Science
Tracked Ads: Display | D, MW, MA | |
Tracked Ads: Video ^^ | D, MW, MA, CTV | ^^ CTV accreditation applies to certified traffic only |
Rendered Ad Impressions: Display | D, MW, MA | |
Rendered Ad Impressions: Video ^^ | D, MW, MA, CTV | ^^ CTV accreditation applies to certified traffic only |
Viewable Ad Impressions and Viewability: Display | D, MW, MA | |
Viewable Ad Impressions and Viewability: Video ^^ | D, MW, MA, CTV | ^^ CTV accreditation applies to certified traffic only |
Sophisticated Invalid Traffic Detection/Filtration | D, MW, MA, CTV | |
Ad Verification Processes (Property-level) | D, MW | |
SSAI Video Metrics ^^ | D, MW, MA, CTV | ^^ CTV accreditation applies to certified traffic only |
Integral Ad Science Integrated Third-party Facebook reporting
Rendered Ad Impressions: Display * | D, MW, MA | * Accredited metrics are specific to Facebook placements audited for 1st party measurement |
Rendered Ad Impressions: Video * | D, MW, MA | * Accredited metrics are specific to Facebook placements audited for 1st party measurement |
Viewable Ad Impressions and Viewability: Display * | D, MW, MA | * Accredited metrics are specific to Facebook placements audited for 1st party measurement |
Viewable Ad Impressions and Viewability: Video * | D, MW, MA | * Accredited metrics are specific to Facebook placements audited for 1st party measurement |
Integral Ad Science Integrated Third-party Reporting of Google YouTube ADH Data
Rendered Ad Impressions: Video * | D, MW, MA | * Data from Google Ads, DV360 and YouTube Reserve services. Placements include YouTube Skippable in-stream, non-skippable in-stream, standard in-stream, in-stream select and bumper ads |
Viewable Ad Impressions and Viewability: Video * | D, MW, MA | * Data from Google Ads, DV360 and YouTube Reserve services. Placements include YouTube Skippable in-stream, non-skippable in-stream, standard in-stream, in-stream select and bumper ads |
Clicks: Display ^ | D, MW, MA | ^ Accreditation applies to Sponsored Content and Text and Dynamic Ad formats |
Rendered Ad Impressions: Display ^ | D, MW, MA | ^ Accreditation applies to Sponsored Content and Text and Dynamic Ad formats |
Meta In-Stream Video Brand Safety
Brand Safety Processes (Content-level) * | D, MW, MA | * Includes Partner Monetization and Content Monetization policies |
Microsoft Advertising
Clicks * | D, MW | * inclusive of search clicks |
Sophisticated Invalid Traffic Detection/Filtration | D, MW |
PatientPoint, LLC
Targeted Venues * | * Digital Campaign Report Inclusive of Average Locations, Average Devices, Average HCPs, Total Ad Plays, Percent (%) Open Days Played, Locations, Devices, HCPs, Ad Plays, Play Days, Open Days, Percent (%) Open Days Played |
Rendered Ad Impressions: Display | D, MW, MA |
Clicks: Display | D, MW, MA |
Pixalate
Tracked Ads: Display | D, MW, MA |
Tracked Ads: Video | D, MW, MA, CTV |
Rendered Ad Impressions: Display | D, MW, MA |
Rendered Ad Impressions: Video | D, MW, MA, CTV |
Viewable Ad Impressions and Viewability: Display | D, MW, MA |
SSAI Video Metrics | D, MW, MA, CTV |
Sophisticated Invalid Traffic Detection/Filtration | D, MW, MA, CTV |
Protected Media
Sophisticated Invalid Traffic Detection/Filtration | D, MW, MA, CTV |
Rendered Ad Impressions: Display | D, MW, MA |
Rendered Ad Impressions: Video | D, MW, MA, CTV |
Viewable Ad Impressions and Viewability: Display | D, MW, MA |
Viewable Ad Impressions and Viewability: Video | D, MW, MA |
Snap
Rendered Ad Impressions: Display | MA |
Rendered Ad Impressions: Video | MA |
Viewable Ad Impressions and Viewability: Display | MA |
Viewable Ad Impressions and Viewability: Video | MA |
Swipe Ups | MA |
Reach Metrics | MA |
Video Duration | MA |
Environment Key D: Desktop MW: Mobile Web MA: Mobile In-App CTV: Connected TV
Device ID Matching
Google Ads Data Hub ** | MW, MA | ** Excludes cookie-matching |
Targeted Venues
PatientPoint, LLC * | * Digital Campaign Report Inclusive of Average Locations, Average Devices, Average HCPs, Total Ad Plays, Percent (%) Open Days Played, Locations, Devices, HCPs, Ad Plays, Play Days, Open Days, Percent (%) Open Days Played |
Click-through Rate (CTR)
Instacart * | D, MW, MA | * Specifically for Sponsored Products Ads, Display Ads, Shoppable Display Ads and Shoppable Video Ads placements served on the Instacart Marketplace. Promotions, Storefront and Storefront Pro measurement was excluded from accreditation |
Swipe Ups
Snap | MA |
Video Duration
Snap | MA |
Reach Metrics
Snap | MA |
SSAI Video Metrics
Integral Ad Science ^^ | D, MW, MA, CTV | ^^ CTV accreditation applies to certified traffic only |
Pixalate | D, MW, MA, CTV |
Pre-bid IVT detection
DoubleVerify Quality Analytics Platform * | D, MW, MA, CTV | * Pre-bid available to DV enterprise clients as pre-bid filtration, and to DV agency/advertiser clients as individual pre-bid segments and with the Authentic Brand Suitability segment |
HUMAN | D, MW, MA, CTV |
TrueView: Views
Google Ads | D, MW, MA, CTV | |
Google Ads Data Hub * | D, MW, MA | * Metrics generated through ADH user interface or via ADH API access: BigQuery exported reports |
Google DV360 | D, MW, MA, CTV |
Correlated Outcomes (Online and Offline)
Epsilon | D, MW, MA |
Authentic Attention Metrics
DoubleVerify Quality Analytics Platform | D, MW, MA |
Clicks: Rich Media
Google CM360 | D, MW, MA |
Google DV360 | D, MW, MA |
Clicks: Video
Google CM360 | D, MW, MA | |
Google DV360 | D, MW, MA | |
Instacart * | D, MW, MA | * Specifically for Sponsored Products Ads, Display Ads, Shoppable Display Ads and Shoppable Video Ads placements served on the Instacart Marketplace. Promotions, Storefront and Storefront Pro measurement was excluded from accreditation |
Clicks: Display
Amazon Ads Sponsored Products * | Total only | * Inclusive of search clicks |
Amazon DSP O&O Retail and IMDb, Amazon Publisher Services (APS), Fire TV and Third-party Exchanges (3PX) * | D, MW, MA, CTV | * CTV accreditation applies to Fire TV only, and Fire TV is only accredited within CTV |
Criteo * | D, MW, MA | * This accreditation applies specifically to On-site Sponsored Ads, Commerce Display Ads and Standard Banner Ads |
Google Ads * | D, MW, MA | * Inclusive of search clicks |
Google CM360 | D, MW, MA | |
Google DV360 | D, MW, MA | |
Instacart * | D, MW, MA | * Specifically for Sponsored Products Ads, Display Ads, Shoppable Display Ads and Shoppable Video Ads placements served on the Instacart Marketplace. Promotions, Storefront and Storefront Pro measurement was excluded from accreditation |
LinkedIn ^ | D, MW, MA | ^ Accreditation applies to Sponsored Content and Text and Dynamic Ad formats |
D, MW, MA |
Tracked Ads: Rich Media
Flashtalking | D, MW, MA |
Tracked Ads: Video
Adloox | D, MW, MA | |
Flashtalking | D, MW, MA | |
FreeWheel | D, MW, MA, CTV | |
HUMAN | D, MW, MA, CTV | |
Integral Ad Science ^^ | D, MW, MA, CTV | ^^ CTV accreditation applies to certified traffic only |
Pixalate | D, MW, MA, CTV |
Tracked Ads: Display
Adloox | D, MW, MA |
Flashtalking | D, MW, MA |
FreeWheel | D, MW, MA, CTV |
HUMAN | D, MW, MA, CTV |
Innovid | D, MW, MA |
Integral Ad Science | D, MW, MA |
Pixalate | D, MW, MA |
Ad Verification Processes (Property-level)
DoubleVerify Quality Analytics Platform * | D, MW, MA, CTV, Inclusive of pre-bid data | * Pre-bid available to DV enterprise clients as pre-bid filtration, and to DV agency/advertiser clients as individual pre-bid segments and with the Authentic Brand Suitability segment |
Integral Ad Science | D, MW |
Brand Safety Processes (Content-level)
Google YouTube Brand Safety | D, MW, MA | |
GumGum ^ | D, MW, CTV | ^ Accreditation applies to English language only and Image, Text and Video |
Meta In-Stream Video Brand Safety * | D, MW, MA | * Includes Partner Monetization and Content Monetization policies |
Viewable Ad Impressions and Viewability: Video
Adform | D, MW, MA | |
Adloox | D, MW, MA | |
DoubleVerify Independent Reporting of Google YouTube ADH Data * | D, MW, MA | * YouTube data specifically from Google Ads, DV360 and YouTube Reserve services |
DoubleVerify Quality Analytics Platform * | D, MW, MA, CTV, Inclusive of pre-bid data | * Pre-bid available to DV enterprise clients as pre-bid filtration, and to DV agency/advertiser clients as individual pre-bid segments and with the Authentic Brand Suitability segment |
DoubleVerify Third-party Integrated Facebook Reporting * | D, MW, MA | * Applies to Newsfeed placement types in Facebook Desktop and Mobile Newsfeed and Instagram Newsfeed |
Facebook and Instagram Ads | MA | |
Flashtalking Integrated Reporting of Protected Media-measured Traffic | D, MW, MA | |
Google Ad Manager | D, MW, MA | |
Google Ads | D, MW, MA | |
Google Ads Data Hub * | D, MW, MA | * Metrics generated through ADH user interface or via ADH API access: BigQuery exported reports |
Google CM360 | D, MW, MA | |
Google DV360 | D, MW, MA | |
Google YouTube Reserve | D, MW, MA | |
Innovid | D, MW, MA | |
Instacart * | D, MW, MA | * Specifically for Sponsored Products Ads, Display Ads, Shoppable Display Ads and Shoppable Video Ads placements served on the Instacart Marketplace. Promotions, Storefront and Storefront Pro measurement was excluded from accreditation |
Integral Ad Science ^^ | D, MW, MA, CTV | ^^ CTV accreditation applies to certified traffic only |
Integral Ad Science Integrated Third-party Facebook reporting * | D, MW, MA | * Accredited metrics are specific to Facebook placements audited for 1st party measurement |
Integral Ad Science Integrated Third-party Reporting of Google YouTube ADH Data * | D, MW, MA | * Data from Google Ads, DV360 and YouTube Reserve services. Placements include YouTube Skippable in-stream, non-skippable in-stream, standard in-stream, in-stream select and bumper ads |
Protected Media | D, MW, MA | |
Snap | MA |
Viewable Ad Impressions and Viewability: Display
Adform | D, MW, MA | |
Adloox | D, MW, MA | |
DoubleVerify Quality Analytics Platform * | D, MW, MA, Inclusive of pre-bid data | * Pre-bid available to DV enterprise clients as pre-bid filtration, and to DV agency/advertiser clients as individual pre-bid segments and with the Authentic Brand Suitability segment |
DoubleVerify Third-party Integrated Facebook Reporting * | D, MW, MA | * Applies to Newsfeed placement types in Facebook Desktop and Mobile Newsfeed and Instagram Newsfeed |
Flashtalking Integrated Reporting of Protected Media-measured Traffic | D, MW, MA | |
Google Ad Manager | D, MW, MA | |
Google CM360 | D, MW, MA | |
Google DV360 | D, MW, MA | |
Instacart * | D, MW, MA | * Specifically for Sponsored Products Ads, Display Ads, Shoppable Display Ads and Shoppable Video Ads placements served on the Instacart Marketplace. Promotions, Storefront and Storefront Pro measurement was excluded from accreditation |
Integral Ad Science | D, MW, MA | |
Integral Ad Science Integrated Third-party Facebook reporting * | D, MW, MA | * Accredited metrics are specific to Facebook placements audited for 1st party measurement |
Pixalate | D, MW, MA | |
Protected Media | D, MW, MA | |
Snap | MA |
Clicks
Microsoft Advertising * | D, MW | * inclusive of search clicks |
Rendered Ad Impressions: Rich Media
Flashtalking | D, MW, MA |
Flashtalking Integrated Reporting of Protected Media-measured Traffic | D, MW, MA |
Google Ad Manager | D, MW, MA |
Google CM360 | D, MW, MA |
Google DV360 | D, MW, MA |
Rendered Ad Impressions: Video
Adform | D, MW, MA, CTV | |
Adloox | D, MW, MA | |
DoubleVerify Independent Reporting of Google YouTube ADH Data * | D, MW, MA | * YouTube data specifically from Google Ads, DV360 and YouTube Reserve services |
DoubleVerify Quality Analytics Platform | D, MW, MA, CTV | |
DoubleVerify Third-party Integrated Facebook Reporting * | D, MW, MA | * Applies to Newsfeed placement types in Facebook Desktop and Mobile Newsfeed and Instagram Newsfeed |
Epsilon | D, MW, MA | |
Extreme Reach | D, MW, MA, CTV | |
Flashtalking | D, MW, MA | |
Flashtalking Integrated Reporting of Protected Media-measured Traffic | D, MW, MA, CTV | |
FreeWheel | D, MW, MA, CTV | |
Google Ad Manager | D, MW, MA, CTV | |
Google Ads | D, MW, MA, CTV | |
Google Ads Data Hub * | D, MW, MA | * Metrics generated through ADH user interface or via ADH API access: BigQuery exported reports |
Google CM360 | D, MW, MA, CTV | |
Google DV360 | D, MW, MA, CTV | |
Google YouTube Reserve | D, MW, MA, CTV | |
Hulu | D, MA, CTV | |
HUMAN | D, MW, MA, CTV | |
Innovid | D, MW, MA, CTV | |
Instacart * | D, MW, MA | * Specifically for Sponsored Products Ads, Display Ads, Shoppable Display Ads and Shoppable Video Ads placements served on the Instacart Marketplace. Promotions, Storefront and Storefront Pro measurement was excluded from accreditation |
Integral Ad Science ^^ | D, MW, MA, CTV | ^^ CTV accreditation applies to certified traffic only |
Integral Ad Science Integrated Third-party Facebook reporting * | D, MW, MA | * Accredited metrics are specific to Facebook placements audited for 1st party measurement |
Integral Ad Science Integrated Third-party Reporting of Google YouTube ADH Data * | D, MW, MA | * Data from Google Ads, DV360 and YouTube Reserve services. Placements include YouTube Skippable in-stream, non-skippable in-stream, standard in-stream, in-stream select and bumper ads |
Pixalate | D, MW, MA, CTV | |
Protected Media | D, MW, MA, CTV | |
Snap | MA |
Rendered Ad Impressions: Display
Adform | D, MW, MA, CTV | |
Adloox | D, MW, MA | |
Amazon DSP O&O Retail and IMDb, Amazon Publisher Services (APS), Fire TV and Third-party Exchanges (3PX) * | D, MW, MA, CTV | * CTV accreditation applies to Fire TV only, and Fire TV is only accredited within CTV |
Criteo * | D, MW, MA | * This accreditation applies specifically to On-site Sponsored Ads, Commerce Display Ads and Standard Banner Ads |
DoubleVerify Quality Analytics Platform | D, MW, MA, CTV | |
DoubleVerify Third-party Integrated Facebook Reporting * | D, MW, MA | * Applies to Newsfeed placement types in Facebook Desktop and Mobile Newsfeed and Instagram Newsfeed |
Epsilon | D, MW, MA | |
Facebook and Instagram Ads | D, MW, MA | |
Flashtalking | D, MW, MA | |
Flashtalking Integrated Reporting of Protected Media-measured Traffic | D, MW, MA | |
FreeWheel | D, MW, MA, CTV | |
Google Ad Manager | D, MW, MA | |
Google CM360 | D, MW, MA | |
Google DV360 | D, MW, MA | |
Hulu | D, MA, CTV | |
HUMAN | D, MW, MA, CTV | |
Innovid | D, MW, MA | |
Instacart * | D, MW, MA | * Specifically for Sponsored Products Ads, Display Ads, Shoppable Display Ads and Shoppable Video Ads placements served on the Instacart Marketplace. Promotions, Storefront and Storefront Pro measurement was excluded from accreditation |
Integral Ad Science | D, MW, MA | |
Integral Ad Science Integrated Third-party Facebook reporting * | D, MW, MA | * Accredited metrics are specific to Facebook placements audited for 1st party measurement |
LinkedIn ^ | D, MW, MA | ^ Accreditation applies to Sponsored Content and Text and Dynamic Ad formats |
D, MW, MA | ||
Pixalate | D, MW, MA | |
Protected Media | D, MW, MA | |
Snap | MA |
Sophisticated Invalid Traffic Detection/Filtration
Adloox | D, MW | |
Amazon Ads Sponsored Products | Total only | |
DoubleVerify Quality Analytics Platform | D, MW, MA, CTV | |
Facebook and Instagram Ads | D, MW, MA | |
Flashtalking Integrated Reporting of Protected Media-measured Traffic | D, MW, MA, CTV | |
Google Ads | D, MW, MA, CTV | |
Google Ads Data Hub * | D, MW, MA | * Metrics generated through ADH user interface or via ADH API access: BigQuery exported reports |
Google CM360 | D, MW | |
Google DV360 | D, MW, MA, CTV | |
Google YouTube Reserve | D, MW, MA, CTV | |
HUMAN * | D, MW, MA, CTV | * Applies to Backend detection and IVT predictions |
Integral Ad Science | D, MW, MA, CTV | |
Microsoft Advertising | D, MW | |
Pixalate | D, MW, MA, CTV | |
Protected Media | D, MW, MA, CTV |