Digital
Environment Key D: Desktop MW: Mobile Web MA: Mobile In-App CTV: Connected TV
Adform
| Rendered Ad Impressions: Display | D, MW, MA, CTV |
| Rendered Ad Impressions: Video | D, MW, MA, CTV |
| Viewable Ad Impressions and Viewability: Display | D, MW, MA |
| Viewable Ad Impressions and Viewability: Video | D, MW, MA |
Adloox
| Tracked Ads: Display | D, MW |
| Tracked Ads: Video | D, MW |
| Rendered Ad Impressions: Display | D, MW |
| Rendered Ad Impressions: Video | D, MW |
| Viewable Ad Impressions and Viewability: Display | D, MW |
| Viewable Ad Impressions and Viewability: Video | D, MW |
| Sophisticated Invalid Traffic Detection/Filtration | D, MW |
Amazon Ads DSP and IMDb O&O
| Clicks: Display | D, MW, MA |
| Rendered Ad Impressions: Display | D, MW, MA |
Amazon Ads DSP O&O
| Rendered Ad Impressions: Display | D, MW, MA |
| Clicks: Display | D, MW, MA |
Amazon Ads Sponsored Products
| Clicks: Display * | Total only | * Inclusive of search clicks |
| Sophisticated Invalid Traffic Detection/Filtration | Total only |
Amazon Sizmek
| Clicks: Video | D, MW, MA |
| Viewable Ad Impressions and Viewability: Display | D |
| Viewable Ad Impressions and Viewability: Video | D |
| Rendered Ad Impressions: Display | D, MW, MA |
| Rendered Ad Impressions: Video | D, MW, MA |
| Clicks: Display | D, MW, MA |
DoubleVerify Independent Reporting of Google ADH Data
| Rendered Ad Impressions: Video * | D, MW, MA | * Data specifically from Google Ads, DV360 and YouTube Reserve services |
| Viewable Ad Impressions and Viewability: Video * | D, MW, MA | * Data specifically from Google Ads, DV360 and YouTube Reserve services |
DoubleVerify Quality Analytics Platform
| Rendered Ad Impressions: Display | D, MW, MA, CTV |
| Rendered Ad Impressions: Video | D, MW, MA, CTV |
| Viewable Ad Impressions and Viewability: Display | D, MW, MA |
| Viewable Ad Impressions and Viewability: Video | D, MW, MA |
| Ad Verification Processes (Property-level) | D, MW, MA, CTV, Inclusive of pre-bid data |
| Video Authentic Attention Metrics | D, MW, MA |
| Sophisticated Invalid Traffic Detection/Filtration | D, MW, MA, CTV |
DoubleVerify Third-party Integrated Facebook Reporting
| Rendered Ad Impressions: Display * | D, MW, MA | * Applies to Newsfeed placement types in Facebook Desktop and Mobile Newsfeed and Instagram Newsfeed |
| Rendered Ad Impressions: Video * | D, MW, MA | * Applies to Newsfeed placement types in Facebook Desktop and Mobile Newsfeed and Instagram Newsfeed |
| Viewable Ad Impressions and Viewability: Display * | D, MW, MA | * Applies to Newsfeed placement types in Facebook Desktop and Mobile Newsfeed and Instagram Newsfeed |
| Viewable Ad Impressions and Viewability: Video * | D, MW, MA | * Applies to Newsfeed placement types in Facebook Desktop and Mobile Newsfeed and Instagram Newsfeed |
Epsilon
| Rendered Ad Impressions: Display | D, MW, MA |
| Rendered Ad Impressions: Video | D, MW, MA |
| Correlated Outcomes (Online and Offline) | D, MW, MA |
Extreme Reach
| Rendered Ad Impressions: Video | D, MW, MA, CTV |
Facebook and Instagram Ads
| Viewable Ad Impressions and Viewability: Video | MA |
| Sophisticated Invalid Traffic Detection/Filtration | D, MW, MA |
| Rendered Ad Impressions: Display | D, MW, MA |
Flashtalking
| Tracked Ads: Display | D, MW, MA |
| Tracked Ads: Rich Media | D, MW, MA |
| Tracked Ads: Video | D, MW, MA |
| Rendered Ad Impressions: Display | D, MW, MA |
| Rendered Ad Impressions: Rich Media | D, MW, MA |
| Rendered Ad Impressions: Video | D, MW, MA |
Flashtalking Integrated Reporting of Protected Media-measured Traffic
| Rendered Ad Impressions: Display | D, MW, MA |
| Rendered Ad Impressions: Rich Media | D, MW, MA |
| Rendered Ad Impressions: Video | D, MW, MA, CTV |
| Viewable Ad Impressions and Viewability: Display | D, MW, MA |
| Viewable Ad Impressions and Viewability: Video | D, MW, MA |
| Sophisticated Invalid Traffic Detection/Filtration | D, MW, MA, CTV |
FreeWheel
| Rendered Ad Impressions: Display | D, MW, MA, CTV |
| Rendered Ad Impressions: Video | D, MW, MA, CTV |
Google Ad Manager
| Tracked Ads: Display | D, MW, MA |
| Tracked Ads: Rich Media | D, MW, MA |
| Tracked Ads: Video | D, MW, MA |
| Rendered Ad Impressions: Display | D, MW, MA |
| Rendered Ad Impressions: Rich Media | D, MW, MA |
| Rendered Ad Impressions: Video | D, MW, MA, CTV |
| Viewable Ad Impressions and Viewability: Display | D, MW, MA |
| Viewable Ad Impressions and Viewability: Video | D, MW, MA |
Google Ads
| Rendered Ad Impressions: Video | D, MW, MA, CTV | |
| Clicks: Display * | D, MW, MA | * Inclusive of search clicks |
| Viewable Ad Impressions and Viewability: Video | D, MW, MA | |
| Sophisticated Invalid Traffic Detection/Filtration | D, MW, MA, CTV | |
| TrueView: Views | D, MW, MA, CTV |
Google Ads Data Hub
| Rendered Ad Impressions: Video * | D, MW, MA | * Metrics generated through ADH user interface or via ADH API access: BigQuery exported reports |
| Viewable Ad Impressions and Viewability: Video * | D, MW, MA | * Metrics generated through ADH user interface or via ADH API access: BigQuery exported reports |
| TrueView: Views * | D, MW, MA | * Metrics generated through ADH user interface or via ADH API access: BigQuery exported reports |
| Sophisticated Invalid Traffic Detection/Filtration * | D, MW, MA | * Metrics generated through ADH user interface or via ADH API access: BigQuery exported reports |
Google CM360
| Rendered Ad Impressions: Rich Media | D, MW, MA |
| Rendered Ad Impressions: Video | D, MW, MA, CTV |
| Clicks: Display | D, MW, MA |
| Clicks: Rich Media | D, MW, MA |
| Clicks: Video | D, MW, MA |
| Viewable Ad Impressions and Viewability: Display | D, MW, MA |
| Viewable Ad Impressions and Viewability: Video | D, MW, MA |
| Sophisticated Invalid Traffic Detection/Filtration | D, MW |
| Tracked Ads: Display | D, MW, MA |
| Tracked Ads: Rich Media | D, MW, MA |
| Tracked Ads: Video | D, MW, MA |
| Rendered Ad Impressions: Display | D, MW, MA |
Google DV360
| Tracked Ads: Display | D, MW, MA |
| Tracked Ads: Rich Media | D, MW, MA |
| Tracked Ads: Video | D, MW, MA |
| Rendered Ad Impressions: Display | D, MW, MA |
| Rendered Ad Impressions: Rich Media | D, MW, MA |
| Rendered Ad Impressions: Video | D, MW, MA, CTV |
| Clicks: Display | D, MW, MA |
| Clicks: Rich Media | D, MW, MA |
| Clicks: Video | D, MW, MA |
| Viewable Ad Impressions and Viewability: Display | D, MW, MA |
| Viewable Ad Impressions and Viewability: Video | D, MW, MA |
| TrueView: Views | D, MW, MA, CTV |
| Sophisticated Invalid Traffic Detection/Filtration | D, MW, MA, CTV |
Google YouTube Brand Safety
| Brand Safety Processes (Content-level) | D, MW, MA |
Google YouTube Reserve
| Rendered Ad Impressions: Video | D, MW, MA, CTV |
| Viewable Ad Impressions and Viewability: Video | D, MW, MA |
| Sophisticated Invalid Traffic Detection/Filtration | D, MW, MA, CTV |
GumGum
| Brand Safety Processes (Content-level) * | D, MW, CTV | * Accreditation applies to English language only and Video only |
Hulu
| Rendered Ad Impressions: Display | D, MA, CTV |
| Rendered Ad Impressions: Video | D, MA, CTV |
HUMAN
| Tracked Ads: Video | D, MW, MA, CTV | |
| Tracked Ads: Display | D, MW, MA, CTV | |
| Rendered Ad Impressions: Display | D, MW, MA, CTV | |
| Rendered Ad Impressions: Video | D, MW, MA, CTV | |
| Sophisticated Invalid Traffic Detection/Filtration * | D, MW, MA, CTV | * Applies to Backend detection and IVT predictions |
| Pre-bid IVT detection | D, MW, MA, CTV |
Innovid
| Tracked Ads: Display | D, MW, MA |
| Rendered Ad Impressions: Display | D, MW, MA |
| Rendered Ad Impressions: Video | D, MW, MA, CTV |
| Viewable Ad Impressions and Viewability: Video | D, MW, MA |
Integral Ad Science
| Tracked Ads: Display | D, MW, MA |
| Tracked Ads: Video | D, MW, MA |
| Rendered Ad Impressions: Display | D, MW, MA |
| Rendered Ad Impressions: Video | D, MW, MA |
| Viewable Ad Impressions and Viewability: Display | D, MW, MA |
| Viewable Ad Impressions and Viewability: Video | D, MW, MA |
| Sophisticated Invalid Traffic Detection/Filtration | D, MW, MA |
| Ad Verification Processes (Property-level) | D, MW |
Integral Ad Science Integrated Third-party Facebook reporting
| Rendered Ad Impressions: Display * | D, MW, MA | * Accredited metrics are specific to Facebook placements audited for 1st party measurement |
| Rendered Ad Impressions: Video * | D, MW, MA | * Accredited metrics are specific to Facebook placements audited for 1st party measurement |
| Viewable Ad Impressions and Viewability: Display * | D, MW, MA | * Accredited metrics are specific to Facebook placements audited for 1st party measurement |
| Viewable Ad Impressions and Viewability: Video * | D, MW, MA | * Accredited metrics are specific to Facebook placements audited for 1st party measurement |
Meta In-Stream Video Brand Safety
| Brand Safety Processes (Content-level) * | D, MW, MA | * Includes Partner Monetization and Content Monetization policies |
Microsoft Advertising
| Clicks * | D, MW | * inclusive of search clicks |
| Sophisticated Invalid Traffic Detection/Filtration | D, MW |
Oracle Contextual Intelligence
| Ad Verification Processes (Property-level) | D, MW |
Oracle Moat
| Rendered Ad Impressions: Display | D, MW, MA |
| Rendered Ad Impressions: Video | D, MW, MA, CTV |
| Viewable Ad Impressions and Viewability: Display | D, MW, MA |
| Viewable Ad Impressions and Viewability: Video | D, MW, MA |
| Sophisticated Invalid Traffic Detection/Filtration | D, MW, MA, CTV |
Oracle Moat Integrated Third-party Facebook reporting
| Viewable Ad Impressions and Viewability: Video * | D, MW, MA | * Accredited metrics are specific to Facebook placements audited for 1st party measurement |
| Rendered Ad Impressions: Display * | D, MA | * Accredited metrics are specific to Facebook placements audited for 1st party measurement |
| Rendered Ad Impressions: Video * | D, MW, MA | * Accredited metrics are specific to Facebook placements audited for 1st party measurement |
| Viewable Ad Impressions and Viewability: Display * | D, MA | * Accredited metrics are specific to Facebook placements audited for 1st party measurement |
| Rendered Ad Impressions: Display | D, MW, MA |
| Clicks: Display | D, MW, MA |
Pixalate
| Tracked Ads: Display | D, MW, MA |
| Tracked Ads: Video | D, MW, MA, CTV |
| Rendered Ad Impressions: Display | D, MW, MA |
| Rendered Ad Impressions: Video | D, MW, MA, CTV |
| Viewable Ad Impressions and Viewability: Display | D, MW, MA |
| SSAI Video Metrics | D, MW, MA, CTV |
| Sophisticated Invalid Traffic Detection/Filtration | D, MW, MA, CTV |
Protected Media
| Rendered Ad Impressions: Display | D, MW, MA |
| Rendered Ad Impressions: Video | D, MW, MA, CTV |
| Viewable Ad Impressions and Viewability: Display | D, MW, MA |
| Viewable Ad Impressions and Viewability: Video | D, MW, MA |
| Sophisticated Invalid Traffic Detection/Filtration | D, MW, MA, CTV |
Snap
| Reach Metrics | MA |
| Video Duration | MA |
| Rendered Ad Impressions: Display | MA |
| Rendered Ad Impressions: Video | MA |
| Viewable Ad Impressions and Viewability: Display | MA |
| Viewable Ad Impressions and Viewability: Video | MA |
| Swipe Ups | MA |
Environment Key D: Desktop MW: Mobile Web MA: Mobile In-App CTV: Connected TV
Swipe Ups
| Snap | MA |
Video Duration
| Snap | MA |
Reach Metrics
| Snap | MA |
SSAI Video Metrics
| Pixalate | D, MW, MA, CTV |
Pre-bid IVT detection
| HUMAN | D, MW, MA, CTV |
TrueView: Views
| Google Ads | D, MW, MA, CTV | |
| Google Ads Data Hub * | D, MW, MA | * Metrics generated through ADH user interface or via ADH API access: BigQuery exported reports |
| Google DV360 | D, MW, MA, CTV |
Correlated Outcomes (Online and Offline)
| Epsilon | D, MW, MA |
Video Authentic Attention Metrics
| DoubleVerify Quality Analytics Platform | D, MW, MA |
Clicks: Rich Media
| Google CM360 | D, MW, MA |
| Google DV360 | D, MW, MA |
Clicks: Video
| Amazon Sizmek | D, MW, MA |
| Google CM360 | D, MW, MA |
| Google DV360 | D, MW, MA |
Clicks: Display
| Amazon Ads DSP and IMDb O&O | D, MW, MA | |
| Amazon Ads DSP O&O | D, MW, MA | |
| Amazon Ads Sponsored Products * | Total only | * Inclusive of search clicks |
| Amazon Sizmek | D, MW, MA | |
| Google Ads * | D, MW, MA | * Inclusive of search clicks |
| Google CM360 | D, MW, MA | |
| Google DV360 | D, MW, MA | |
| D, MW, MA |
Tracked Ads: Rich Media
| Flashtalking | D, MW, MA |
| Google Ad Manager | D, MW, MA |
| Google CM360 | D, MW, MA |
| Google DV360 | D, MW, MA |
Tracked Ads: Video
| Adloox | D, MW |
| Flashtalking | D, MW, MA |
| Google Ad Manager | D, MW, MA |
| Google CM360 | D, MW, MA |
| Google DV360 | D, MW, MA |
| HUMAN | D, MW, MA, CTV |
| Integral Ad Science | D, MW, MA |
| Pixalate | D, MW, MA, CTV |
Tracked Ads: Display
| Adloox | D, MW |
| Flashtalking | D, MW, MA |
| Google Ad Manager | D, MW, MA |
| Google CM360 | D, MW, MA |
| Google DV360 | D, MW, MA |
| HUMAN | D, MW, MA, CTV |
| Innovid | D, MW, MA |
| Integral Ad Science | D, MW, MA |
| Pixalate | D, MW, MA |
Ad Verification Processes (Property-level)
| DoubleVerify Quality Analytics Platform | D, MW, MA, CTV, Inclusive of pre-bid data |
| Integral Ad Science | D, MW |
| Oracle Contextual Intelligence | D, MW |
Brand Safety Processes (Content-level)
| Google YouTube Brand Safety | D, MW, MA | |
| GumGum * | D, MW, CTV | * Accreditation applies to English language only and Video only |
| Meta In-Stream Video Brand Safety * | D, MW, MA | * Includes Partner Monetization and Content Monetization policies |
Viewable Ad Impressions and Viewability: Video
| Adform | D, MW, MA | |
| Adloox | D, MW | |
| Amazon Sizmek | D | |
| DoubleVerify Independent Reporting of Google ADH Data * | D, MW, MA | * Data specifically from Google Ads, DV360 and YouTube Reserve services |
| DoubleVerify Quality Analytics Platform | D, MW, MA | |
| DoubleVerify Third-party Integrated Facebook Reporting * | D, MW, MA | * Applies to Newsfeed placement types in Facebook Desktop and Mobile Newsfeed and Instagram Newsfeed |
| Facebook and Instagram Ads | MA | |
| Flashtalking Integrated Reporting of Protected Media-measured Traffic | D, MW, MA | |
| Google Ad Manager | D, MW, MA | |
| Google Ads | D, MW, MA | |
| Google Ads Data Hub * | D, MW, MA | * Metrics generated through ADH user interface or via ADH API access: BigQuery exported reports |
| Google CM360 | D, MW, MA | |
| Google DV360 | D, MW, MA | |
| Google YouTube Reserve | D, MW, MA | |
| Innovid | D, MW, MA | |
| Integral Ad Science | D, MW, MA | |
| Integral Ad Science Integrated Third-party Facebook reporting * | D, MW, MA | * Accredited metrics are specific to Facebook placements audited for 1st party measurement |
| Oracle Moat | D, MW, MA | |
| Oracle Moat Integrated Third-party Facebook reporting * | D, MW, MA | * Accredited metrics are specific to Facebook placements audited for 1st party measurement |
| Protected Media | D, MW, MA | |
| Snap | MA |
Viewable Ad Impressions and Viewability: Display
| Adform | D, MW, MA | |
| Adloox | D, MW | |
| Amazon Sizmek | D | |
| DoubleVerify Quality Analytics Platform | D, MW, MA | |
| DoubleVerify Third-party Integrated Facebook Reporting * | D, MW, MA | * Applies to Newsfeed placement types in Facebook Desktop and Mobile Newsfeed and Instagram Newsfeed |
| Flashtalking Integrated Reporting of Protected Media-measured Traffic | D, MW, MA | |
| Google Ad Manager | D, MW, MA | |
| Google CM360 | D, MW, MA | |
| Google DV360 | D, MW, MA | |
| Integral Ad Science | D, MW, MA | |
| Integral Ad Science Integrated Third-party Facebook reporting * | D, MW, MA | * Accredited metrics are specific to Facebook placements audited for 1st party measurement |
| Oracle Moat | D, MW, MA | |
| Oracle Moat Integrated Third-party Facebook reporting * | D, MA | * Accredited metrics are specific to Facebook placements audited for 1st party measurement |
| Pixalate | D, MW, MA | |
| Protected Media | D, MW, MA | |
| Snap | MA |
Clicks
| Microsoft Advertising * | D, MW | * inclusive of search clicks |
Rendered Ad Impressions: Rich Media
| Flashtalking | D, MW, MA |
| Flashtalking Integrated Reporting of Protected Media-measured Traffic | D, MW, MA |
| Google Ad Manager | D, MW, MA |
| Google CM360 | D, MW, MA |
| Google DV360 | D, MW, MA |
Rendered Ad Impressions: Video
| Adform | D, MW, MA, CTV | |
| Adloox | D, MW | |
| Amazon Sizmek | D, MW, MA | |
| DoubleVerify Independent Reporting of Google ADH Data * | D, MW, MA | * Data specifically from Google Ads, DV360 and YouTube Reserve services |
| DoubleVerify Quality Analytics Platform | D, MW, MA, CTV | |
| DoubleVerify Third-party Integrated Facebook Reporting * | D, MW, MA | * Applies to Newsfeed placement types in Facebook Desktop and Mobile Newsfeed and Instagram Newsfeed |
| Epsilon | D, MW, MA | |
| Extreme Reach | D, MW, MA, CTV | |
| Flashtalking | D, MW, MA | |
| Flashtalking Integrated Reporting of Protected Media-measured Traffic | D, MW, MA, CTV | |
| FreeWheel | D, MW, MA, CTV | |
| Google Ad Manager | D, MW, MA, CTV | |
| Google Ads | D, MW, MA, CTV | |
| Google Ads Data Hub * | D, MW, MA | * Metrics generated through ADH user interface or via ADH API access: BigQuery exported reports |
| Google CM360 | D, MW, MA, CTV | |
| Google DV360 | D, MW, MA, CTV | |
| Google YouTube Reserve | D, MW, MA, CTV | |
| Hulu | D, MA, CTV | |
| HUMAN | D, MW, MA, CTV | |
| Innovid | D, MW, MA, CTV | |
| Integral Ad Science | D, MW, MA | |
| Integral Ad Science Integrated Third-party Facebook reporting * | D, MW, MA | * Accredited metrics are specific to Facebook placements audited for 1st party measurement |
| Oracle Moat | D, MW, MA, CTV | |
| Oracle Moat Integrated Third-party Facebook reporting * | D, MW, MA | * Accredited metrics are specific to Facebook placements audited for 1st party measurement |
| Pixalate | D, MW, MA, CTV | |
| Protected Media | D, MW, MA, CTV | |
| Snap | MA |
Rendered Ad Impressions: Display
| Adform | D, MW, MA, CTV | |
| Adloox | D, MW | |
| Amazon Ads DSP and IMDb O&O | D, MW, MA | |
| Amazon Ads DSP O&O | D, MW, MA | |
| Amazon Sizmek | D, MW, MA | |
| DoubleVerify Quality Analytics Platform | D, MW, MA, CTV | |
| DoubleVerify Third-party Integrated Facebook Reporting * | D, MW, MA | * Applies to Newsfeed placement types in Facebook Desktop and Mobile Newsfeed and Instagram Newsfeed |
| Epsilon | D, MW, MA | |
| Facebook and Instagram Ads | D, MW, MA | |
| Flashtalking | D, MW, MA | |
| Flashtalking Integrated Reporting of Protected Media-measured Traffic | D, MW, MA | |
| FreeWheel | D, MW, MA, CTV | |
| Google Ad Manager | D, MW, MA | |
| Google CM360 | D, MW, MA | |
| Google DV360 | D, MW, MA | |
| Hulu | D, MA, CTV | |
| HUMAN | D, MW, MA, CTV | |
| Innovid | D, MW, MA | |
| Integral Ad Science | D, MW, MA | |
| Integral Ad Science Integrated Third-party Facebook reporting * | D, MW, MA | * Accredited metrics are specific to Facebook placements audited for 1st party measurement |
| Oracle Moat | D, MW, MA | |
| Oracle Moat Integrated Third-party Facebook reporting * | D, MA | * Accredited metrics are specific to Facebook placements audited for 1st party measurement |
| D, MW, MA | ||
| Pixalate | D, MW, MA | |
| Protected Media | D, MW, MA | |
| Snap | MA |
Sophisticated Invalid Traffic Detection/Filtration
| Adloox | D, MW | |
| Amazon Ads Sponsored Products | Total only | |
| DoubleVerify Quality Analytics Platform | D, MW, MA, CTV | |
| Facebook and Instagram Ads | D, MW, MA | |
| Flashtalking Integrated Reporting of Protected Media-measured Traffic | D, MW, MA, CTV | |
| Google Ads | D, MW, MA, CTV | |
| Google Ads Data Hub * | D, MW, MA | * Metrics generated through ADH user interface or via ADH API access: BigQuery exported reports |
| Google CM360 | D, MW | |
| Google DV360 | D, MW, MA, CTV | |
| Google YouTube Reserve | D, MW, MA, CTV | |
| HUMAN * | D, MW, MA, CTV | * Applies to Backend detection and IVT predictions |
| Integral Ad Science | D, MW, MA | |
| Microsoft Advertising | D, MW | |
| Oracle Moat | D, MW, MA, CTV | |
| Pixalate | D, MW, MA, CTV | |
| Protected Media | D, MW, MA, CTV |
Environment Key D: Desktop MW: Mobile Web MA: Mobile In-App CTV: Connected TV
Adform
| Rendered Ad Impressions: Display | D, MW, MA, CTV |
| Rendered Ad Impressions: Video | D, MW, MA, CTV |
| Viewable Ad Impressions and Viewability: Display | D, MW, MA |
| Viewable Ad Impressions and Viewability: Video | D, MW, MA |
Adloox
| Tracked Ads: Display | D, MW |
| Tracked Ads: Video | D, MW |
| Rendered Ad Impressions: Display | D, MW |
| Rendered Ad Impressions: Video | D, MW |
| Viewable Ad Impressions and Viewability: Display | D, MW |
| Viewable Ad Impressions and Viewability: Video | D, MW |
| Sophisticated Invalid Traffic Detection/Filtration | D, MW |
Amazon Ads DSP and IMDb O&O
| Clicks: Display | D, MW, MA |
| Rendered Ad Impressions: Display | D, MW, MA |
Amazon Ads DSP O&O
| Rendered Ad Impressions: Display | D, MW, MA |
| Clicks: Display | D, MW, MA |
Amazon Ads Sponsored Products
| Clicks: Display * | Total only | * Inclusive of search clicks |
| Sophisticated Invalid Traffic Detection/Filtration | Total only |
Amazon Sizmek
| Clicks: Video | D, MW, MA |
| Viewable Ad Impressions and Viewability: Display | D |
| Viewable Ad Impressions and Viewability: Video | D |
| Rendered Ad Impressions: Display | D, MW, MA |
| Rendered Ad Impressions: Video | D, MW, MA |
| Clicks: Display | D, MW, MA |
DoubleVerify Independent Reporting of Google ADH Data
| Rendered Ad Impressions: Video * | D, MW, MA | * Data specifically from Google Ads, DV360 and YouTube Reserve services |
| Viewable Ad Impressions and Viewability: Video * | D, MW, MA | * Data specifically from Google Ads, DV360 and YouTube Reserve services |
DoubleVerify Quality Analytics Platform
| Rendered Ad Impressions: Display | D, MW, MA, CTV |
| Rendered Ad Impressions: Video | D, MW, MA, CTV |
| Viewable Ad Impressions and Viewability: Display | D, MW, MA |
| Viewable Ad Impressions and Viewability: Video | D, MW, MA |
| Ad Verification Processes (Property-level) | D, MW, MA, CTV, Inclusive of pre-bid data |
| Video Authentic Attention Metrics | D, MW, MA |
| Sophisticated Invalid Traffic Detection/Filtration | D, MW, MA, CTV |
DoubleVerify Third-party Integrated Facebook Reporting
| Rendered Ad Impressions: Display * | D, MW, MA | * Applies to Newsfeed placement types in Facebook Desktop and Mobile Newsfeed and Instagram Newsfeed |
| Rendered Ad Impressions: Video * | D, MW, MA | * Applies to Newsfeed placement types in Facebook Desktop and Mobile Newsfeed and Instagram Newsfeed |
| Viewable Ad Impressions and Viewability: Display * | D, MW, MA | * Applies to Newsfeed placement types in Facebook Desktop and Mobile Newsfeed and Instagram Newsfeed |
| Viewable Ad Impressions and Viewability: Video * | D, MW, MA | * Applies to Newsfeed placement types in Facebook Desktop and Mobile Newsfeed and Instagram Newsfeed |
Epsilon
| Rendered Ad Impressions: Display | D, MW, MA |
| Rendered Ad Impressions: Video | D, MW, MA |
| Correlated Outcomes (Online and Offline) | D, MW, MA |
Extreme Reach
| Rendered Ad Impressions: Video | D, MW, MA, CTV |
Facebook and Instagram Ads
| Viewable Ad Impressions and Viewability: Video | MA |
| Sophisticated Invalid Traffic Detection/Filtration | D, MW, MA |
| Rendered Ad Impressions: Display | D, MW, MA |
Flashtalking
| Tracked Ads: Display | D, MW, MA |
| Tracked Ads: Rich Media | D, MW, MA |
| Tracked Ads: Video | D, MW, MA |
| Rendered Ad Impressions: Display | D, MW, MA |
| Rendered Ad Impressions: Rich Media | D, MW, MA |
| Rendered Ad Impressions: Video | D, MW, MA |
Flashtalking Integrated Reporting of Protected Media-measured Traffic
| Rendered Ad Impressions: Display | D, MW, MA |
| Rendered Ad Impressions: Rich Media | D, MW, MA |
| Rendered Ad Impressions: Video | D, MW, MA, CTV |
| Viewable Ad Impressions and Viewability: Display | D, MW, MA |
| Viewable Ad Impressions and Viewability: Video | D, MW, MA |
| Sophisticated Invalid Traffic Detection/Filtration | D, MW, MA, CTV |
FreeWheel
| Rendered Ad Impressions: Display | D, MW, MA, CTV |
| Rendered Ad Impressions: Video | D, MW, MA, CTV |
Google Ad Manager
| Tracked Ads: Display | D, MW, MA |
| Tracked Ads: Rich Media | D, MW, MA |
| Tracked Ads: Video | D, MW, MA |
| Rendered Ad Impressions: Display | D, MW, MA |
| Rendered Ad Impressions: Rich Media | D, MW, MA |
| Rendered Ad Impressions: Video | D, MW, MA, CTV |
| Viewable Ad Impressions and Viewability: Display | D, MW, MA |
| Viewable Ad Impressions and Viewability: Video | D, MW, MA |
Google Ads
| Rendered Ad Impressions: Video | D, MW, MA, CTV | |
| Clicks: Display * | D, MW, MA | * Inclusive of search clicks |
| Viewable Ad Impressions and Viewability: Video | D, MW, MA | |
| Sophisticated Invalid Traffic Detection/Filtration | D, MW, MA, CTV | |
| TrueView: Views | D, MW, MA, CTV |
Google Ads Data Hub
| Rendered Ad Impressions: Video * | D, MW, MA | * Metrics generated through ADH user interface or via ADH API access: BigQuery exported reports |
| Viewable Ad Impressions and Viewability: Video * | D, MW, MA | * Metrics generated through ADH user interface or via ADH API access: BigQuery exported reports |
| TrueView: Views * | D, MW, MA | * Metrics generated through ADH user interface or via ADH API access: BigQuery exported reports |
| Sophisticated Invalid Traffic Detection/Filtration * | D, MW, MA | * Metrics generated through ADH user interface or via ADH API access: BigQuery exported reports |
Google CM360
| Rendered Ad Impressions: Rich Media | D, MW, MA |
| Rendered Ad Impressions: Video | D, MW, MA, CTV |
| Clicks: Display | D, MW, MA |
| Clicks: Rich Media | D, MW, MA |
| Clicks: Video | D, MW, MA |
| Viewable Ad Impressions and Viewability: Display | D, MW, MA |
| Viewable Ad Impressions and Viewability: Video | D, MW, MA |
| Sophisticated Invalid Traffic Detection/Filtration | D, MW |
| Tracked Ads: Display | D, MW, MA |
| Tracked Ads: Rich Media | D, MW, MA |
| Tracked Ads: Video | D, MW, MA |
| Rendered Ad Impressions: Display | D, MW, MA |
Google DV360
| Tracked Ads: Display | D, MW, MA |
| Tracked Ads: Rich Media | D, MW, MA |
| Tracked Ads: Video | D, MW, MA |
| Rendered Ad Impressions: Display | D, MW, MA |
| Rendered Ad Impressions: Rich Media | D, MW, MA |
| Rendered Ad Impressions: Video | D, MW, MA, CTV |
| Clicks: Display | D, MW, MA |
| Clicks: Rich Media | D, MW, MA |
| Clicks: Video | D, MW, MA |
| Viewable Ad Impressions and Viewability: Display | D, MW, MA |
| Viewable Ad Impressions and Viewability: Video | D, MW, MA |
| TrueView: Views | D, MW, MA, CTV |
| Sophisticated Invalid Traffic Detection/Filtration | D, MW, MA, CTV |
Google YouTube Brand Safety
| Brand Safety Processes (Content-level) | D, MW, MA |
Google YouTube Reserve
| Rendered Ad Impressions: Video | D, MW, MA, CTV |
| Viewable Ad Impressions and Viewability: Video | D, MW, MA |
| Sophisticated Invalid Traffic Detection/Filtration | D, MW, MA, CTV |
GumGum
| Brand Safety Processes (Content-level) * | D, MW, CTV | * Accreditation applies to English language only and Video only |
Hulu
| Rendered Ad Impressions: Display | D, MA, CTV |
| Rendered Ad Impressions: Video | D, MA, CTV |
HUMAN
| Tracked Ads: Video | D, MW, MA, CTV | |
| Tracked Ads: Display | D, MW, MA, CTV | |
| Rendered Ad Impressions: Display | D, MW, MA, CTV | |
| Rendered Ad Impressions: Video | D, MW, MA, CTV | |
| Sophisticated Invalid Traffic Detection/Filtration * | D, MW, MA, CTV | * Applies to Backend detection and IVT predictions |
| Pre-bid IVT detection | D, MW, MA, CTV |
Innovid
| Tracked Ads: Display | D, MW, MA |
| Rendered Ad Impressions: Display | D, MW, MA |
| Rendered Ad Impressions: Video | D, MW, MA, CTV |
| Viewable Ad Impressions and Viewability: Video | D, MW, MA |
Integral Ad Science
| Tracked Ads: Display | D, MW, MA |
| Tracked Ads: Video | D, MW, MA |
| Rendered Ad Impressions: Display | D, MW, MA |
| Rendered Ad Impressions: Video | D, MW, MA |
| Viewable Ad Impressions and Viewability: Display | D, MW, MA |
| Viewable Ad Impressions and Viewability: Video | D, MW, MA |
| Sophisticated Invalid Traffic Detection/Filtration | D, MW, MA |
| Ad Verification Processes (Property-level) | D, MW |
Integral Ad Science Integrated Third-party Facebook reporting
| Rendered Ad Impressions: Display * | D, MW, MA | * Accredited metrics are specific to Facebook placements audited for 1st party measurement |
| Rendered Ad Impressions: Video * | D, MW, MA | * Accredited metrics are specific to Facebook placements audited for 1st party measurement |
| Viewable Ad Impressions and Viewability: Display * | D, MW, MA | * Accredited metrics are specific to Facebook placements audited for 1st party measurement |
| Viewable Ad Impressions and Viewability: Video * | D, MW, MA | * Accredited metrics are specific to Facebook placements audited for 1st party measurement |
Meta In-Stream Video Brand Safety
| Brand Safety Processes (Content-level) * | D, MW, MA | * Includes Partner Monetization and Content Monetization policies |
Microsoft Advertising
| Clicks * | D, MW | * inclusive of search clicks |
| Sophisticated Invalid Traffic Detection/Filtration | D, MW |
Oracle Contextual Intelligence
| Ad Verification Processes (Property-level) | D, MW |
Oracle Moat
| Rendered Ad Impressions: Display | D, MW, MA |
| Rendered Ad Impressions: Video | D, MW, MA, CTV |
| Viewable Ad Impressions and Viewability: Display | D, MW, MA |
| Viewable Ad Impressions and Viewability: Video | D, MW, MA |
| Sophisticated Invalid Traffic Detection/Filtration | D, MW, MA, CTV |
Oracle Moat Integrated Third-party Facebook reporting
| Viewable Ad Impressions and Viewability: Video * | D, MW, MA | * Accredited metrics are specific to Facebook placements audited for 1st party measurement |
| Rendered Ad Impressions: Display * | D, MA | * Accredited metrics are specific to Facebook placements audited for 1st party measurement |
| Rendered Ad Impressions: Video * | D, MW, MA | * Accredited metrics are specific to Facebook placements audited for 1st party measurement |
| Viewable Ad Impressions and Viewability: Display * | D, MA | * Accredited metrics are specific to Facebook placements audited for 1st party measurement |
| Rendered Ad Impressions: Display | D, MW, MA |
| Clicks: Display | D, MW, MA |
Pixalate
| Tracked Ads: Display | D, MW, MA |
| Tracked Ads: Video | D, MW, MA, CTV |
| Rendered Ad Impressions: Display | D, MW, MA |
| Rendered Ad Impressions: Video | D, MW, MA, CTV |
| Viewable Ad Impressions and Viewability: Display | D, MW, MA |
| SSAI Video Metrics | D, MW, MA, CTV |
| Sophisticated Invalid Traffic Detection/Filtration | D, MW, MA, CTV |
Protected Media
| Rendered Ad Impressions: Display | D, MW, MA |
| Rendered Ad Impressions: Video | D, MW, MA, CTV |
| Viewable Ad Impressions and Viewability: Display | D, MW, MA |
| Viewable Ad Impressions and Viewability: Video | D, MW, MA |
| Sophisticated Invalid Traffic Detection/Filtration | D, MW, MA, CTV |
Snap
| Reach Metrics | MA |
| Video Duration | MA |
| Rendered Ad Impressions: Display | MA |
| Rendered Ad Impressions: Video | MA |
| Viewable Ad Impressions and Viewability: Display | MA |
| Viewable Ad Impressions and Viewability: Video | MA |
| Swipe Ups | MA |
Environment Key D: Desktop MW: Mobile Web MA: Mobile In-App CTV: Connected TV
Swipe Ups
| Snap | MA |
Video Duration
| Snap | MA |
Reach Metrics
| Snap | MA |
SSAI Video Metrics
| Pixalate | D, MW, MA, CTV |
Pre-bid IVT detection
| HUMAN | D, MW, MA, CTV |
TrueView: Views
| Google Ads | D, MW, MA, CTV | |
| Google Ads Data Hub * | D, MW, MA | * Metrics generated through ADH user interface or via ADH API access: BigQuery exported reports |
| Google DV360 | D, MW, MA, CTV |
Correlated Outcomes (Online and Offline)
| Epsilon | D, MW, MA |
Video Authentic Attention Metrics
| DoubleVerify Quality Analytics Platform | D, MW, MA |
Clicks: Rich Media
| Google CM360 | D, MW, MA |
| Google DV360 | D, MW, MA |
Clicks: Video
| Amazon Sizmek | D, MW, MA |
| Google CM360 | D, MW, MA |
| Google DV360 | D, MW, MA |
Clicks: Display
| Amazon Ads DSP and IMDb O&O | D, MW, MA | |
| Amazon Ads DSP O&O | D, MW, MA | |
| Amazon Ads Sponsored Products * | Total only | * Inclusive of search clicks |
| Amazon Sizmek | D, MW, MA | |
| Google Ads * | D, MW, MA | * Inclusive of search clicks |
| Google CM360 | D, MW, MA | |
| Google DV360 | D, MW, MA | |
| D, MW, MA |
Tracked Ads: Rich Media
| Flashtalking | D, MW, MA |
| Google Ad Manager | D, MW, MA |
| Google CM360 | D, MW, MA |
| Google DV360 | D, MW, MA |
Tracked Ads: Video
| Adloox | D, MW |
| Flashtalking | D, MW, MA |
| Google Ad Manager | D, MW, MA |
| Google CM360 | D, MW, MA |
| Google DV360 | D, MW, MA |
| HUMAN | D, MW, MA, CTV |
| Integral Ad Science | D, MW, MA |
| Pixalate | D, MW, MA, CTV |
Tracked Ads: Display
| Adloox | D, MW |
| Flashtalking | D, MW, MA |
| Google Ad Manager | D, MW, MA |
| Google CM360 | D, MW, MA |
| Google DV360 | D, MW, MA |
| HUMAN | D, MW, MA, CTV |
| Innovid | D, MW, MA |
| Integral Ad Science | D, MW, MA |
| Pixalate | D, MW, MA |
Ad Verification Processes (Property-level)
| DoubleVerify Quality Analytics Platform | D, MW, MA, CTV, Inclusive of pre-bid data |
| Integral Ad Science | D, MW |
| Oracle Contextual Intelligence | D, MW |
Brand Safety Processes (Content-level)
| Google YouTube Brand Safety | D, MW, MA | |
| GumGum * | D, MW, CTV | * Accreditation applies to English language only and Video only |
| Meta In-Stream Video Brand Safety * | D, MW, MA | * Includes Partner Monetization and Content Monetization policies |
Viewable Ad Impressions and Viewability: Video
| Adform | D, MW, MA | |
| Adloox | D, MW | |
| Amazon Sizmek | D | |
| DoubleVerify Independent Reporting of Google ADH Data * | D, MW, MA | * Data specifically from Google Ads, DV360 and YouTube Reserve services |
| DoubleVerify Quality Analytics Platform | D, MW, MA | |
| DoubleVerify Third-party Integrated Facebook Reporting * | D, MW, MA | * Applies to Newsfeed placement types in Facebook Desktop and Mobile Newsfeed and Instagram Newsfeed |
| Facebook and Instagram Ads | MA | |
| Flashtalking Integrated Reporting of Protected Media-measured Traffic | D, MW, MA | |
| Google Ad Manager | D, MW, MA | |
| Google Ads | D, MW, MA | |
| Google Ads Data Hub * | D, MW, MA | * Metrics generated through ADH user interface or via ADH API access: BigQuery exported reports |
| Google CM360 | D, MW, MA | |
| Google DV360 | D, MW, MA | |
| Google YouTube Reserve | D, MW, MA | |
| Innovid | D, MW, MA | |
| Integral Ad Science | D, MW, MA | |
| Integral Ad Science Integrated Third-party Facebook reporting * | D, MW, MA | * Accredited metrics are specific to Facebook placements audited for 1st party measurement |
| Oracle Moat | D, MW, MA | |
| Oracle Moat Integrated Third-party Facebook reporting * | D, MW, MA | * Accredited metrics are specific to Facebook placements audited for 1st party measurement |
| Protected Media | D, MW, MA | |
| Snap | MA |
Viewable Ad Impressions and Viewability: Display
| Adform | D, MW, MA | |
| Adloox | D, MW | |
| Amazon Sizmek | D | |
| DoubleVerify Quality Analytics Platform | D, MW, MA | |
| DoubleVerify Third-party Integrated Facebook Reporting * | D, MW, MA | * Applies to Newsfeed placement types in Facebook Desktop and Mobile Newsfeed and Instagram Newsfeed |
| Flashtalking Integrated Reporting of Protected Media-measured Traffic | D, MW, MA | |
| Google Ad Manager | D, MW, MA | |
| Google CM360 | D, MW, MA | |
| Google DV360 | D, MW, MA | |
| Integral Ad Science | D, MW, MA | |
| Integral Ad Science Integrated Third-party Facebook reporting * | D, MW, MA | * Accredited metrics are specific to Facebook placements audited for 1st party measurement |
| Oracle Moat | D, MW, MA | |
| Oracle Moat Integrated Third-party Facebook reporting * | D, MA | * Accredited metrics are specific to Facebook placements audited for 1st party measurement |
| Pixalate | D, MW, MA | |
| Protected Media | D, MW, MA | |
| Snap | MA |
Clicks
| Microsoft Advertising * | D, MW | * inclusive of search clicks |
Rendered Ad Impressions: Rich Media
| Flashtalking | D, MW, MA |
| Flashtalking Integrated Reporting of Protected Media-measured Traffic | D, MW, MA |
| Google Ad Manager | D, MW, MA |
| Google CM360 | D, MW, MA |
| Google DV360 | D, MW, MA |
Rendered Ad Impressions: Video
| Adform | D, MW, MA, CTV | |
| Adloox | D, MW | |
| Amazon Sizmek | D, MW, MA | |
| DoubleVerify Independent Reporting of Google ADH Data * | D, MW, MA | * Data specifically from Google Ads, DV360 and YouTube Reserve services |
| DoubleVerify Quality Analytics Platform | D, MW, MA, CTV | |
| DoubleVerify Third-party Integrated Facebook Reporting * | D, MW, MA | * Applies to Newsfeed placement types in Facebook Desktop and Mobile Newsfeed and Instagram Newsfeed |
| Epsilon | D, MW, MA | |
| Extreme Reach | D, MW, MA, CTV | |
| Flashtalking | D, MW, MA | |
| Flashtalking Integrated Reporting of Protected Media-measured Traffic | D, MW, MA, CTV | |
| FreeWheel | D, MW, MA, CTV | |
| Google Ad Manager | D, MW, MA, CTV | |
| Google Ads | D, MW, MA, CTV | |
| Google Ads Data Hub * | D, MW, MA | * Metrics generated through ADH user interface or via ADH API access: BigQuery exported reports |
| Google CM360 | D, MW, MA, CTV | |
| Google DV360 | D, MW, MA, CTV | |
| Google YouTube Reserve | D, MW, MA, CTV | |
| Hulu | D, MA, CTV | |
| HUMAN | D, MW, MA, CTV | |
| Innovid | D, MW, MA, CTV | |
| Integral Ad Science | D, MW, MA | |
| Integral Ad Science Integrated Third-party Facebook reporting * | D, MW, MA | * Accredited metrics are specific to Facebook placements audited for 1st party measurement |
| Oracle Moat | D, MW, MA, CTV | |
| Oracle Moat Integrated Third-party Facebook reporting * | D, MW, MA | * Accredited metrics are specific to Facebook placements audited for 1st party measurement |
| Pixalate | D, MW, MA, CTV | |
| Protected Media | D, MW, MA, CTV | |
| Snap | MA |
Rendered Ad Impressions: Display
| Adform | D, MW, MA, CTV | |
| Adloox | D, MW | |
| Amazon Ads DSP and IMDb O&O | D, MW, MA | |
| Amazon Ads DSP O&O | D, MW, MA | |
| Amazon Sizmek | D, MW, MA | |
| DoubleVerify Quality Analytics Platform | D, MW, MA, CTV | |
| DoubleVerify Third-party Integrated Facebook Reporting * | D, MW, MA | * Applies to Newsfeed placement types in Facebook Desktop and Mobile Newsfeed and Instagram Newsfeed |
| Epsilon | D, MW, MA | |
| Facebook and Instagram Ads | D, MW, MA | |
| Flashtalking | D, MW, MA | |
| Flashtalking Integrated Reporting of Protected Media-measured Traffic | D, MW, MA | |
| FreeWheel | D, MW, MA, CTV | |
| Google Ad Manager | D, MW, MA | |
| Google CM360 | D, MW, MA | |
| Google DV360 | D, MW, MA | |
| Hulu | D, MA, CTV | |
| HUMAN | D, MW, MA, CTV | |
| Innovid | D, MW, MA | |
| Integral Ad Science | D, MW, MA | |
| Integral Ad Science Integrated Third-party Facebook reporting * | D, MW, MA | * Accredited metrics are specific to Facebook placements audited for 1st party measurement |
| Oracle Moat | D, MW, MA | |
| Oracle Moat Integrated Third-party Facebook reporting * | D, MA | * Accredited metrics are specific to Facebook placements audited for 1st party measurement |
| D, MW, MA | ||
| Pixalate | D, MW, MA | |
| Protected Media | D, MW, MA | |
| Snap | MA |
Sophisticated Invalid Traffic Detection/Filtration
| Adloox | D, MW | |
| Amazon Ads Sponsored Products | Total only | |
| DoubleVerify Quality Analytics Platform | D, MW, MA, CTV | |
| Facebook and Instagram Ads | D, MW, MA | |
| Flashtalking Integrated Reporting of Protected Media-measured Traffic | D, MW, MA, CTV | |
| Google Ads | D, MW, MA, CTV | |
| Google Ads Data Hub * | D, MW, MA | * Metrics generated through ADH user interface or via ADH API access: BigQuery exported reports |
| Google CM360 | D, MW | |
| Google DV360 | D, MW, MA, CTV | |
| Google YouTube Reserve | D, MW, MA, CTV | |
| HUMAN * | D, MW, MA, CTV | * Applies to Backend detection and IVT predictions |
| Integral Ad Science | D, MW, MA | |
| Microsoft Advertising | D, MW | |
| Oracle Moat | D, MW, MA, CTV | |
| Pixalate | D, MW, MA, CTV | |
| Protected Media | D, MW, MA, CTV |
