Minimum Standards for Media Rating Research

The MRC Minimum Standards for Media Rating Research provide the base set of assessment criteria and establish the foundation for all audits conducted of services engaged in the MRC accreditation process.

The standards relate to:

  • Ethical and operational standards that govern the quality and integrity of the entire process by which ratings are produced.
  • Disclosure standards that specify the information about a rating service s methodology including each specific survey which must be made available to users, the MRC and its Certified Public Accountant (CPA).
  • Electronic delivery standards designed to ensure that the service maintains appropriate system controls and meets certain minimum reporting standards.

Review Minimum Standards for Research


MRC Standards