Digital
Nielsen
- Digital Ad Ratings (DAR): Viewable Impression-based Display and Video Ad GRPs
- Pinterest Third Party Data Feed for Display and Video Viewability Reporting
Walmart Third-party Oracle Moat Integration
- Walmart.com Third Party Data Feed for Display Rendered Ad Impressions plus Viewability (Desktop, Mobile Web, & and the Walmart Mobile Application)
- Sophisticated Invalid Traffic Detection and Filtration (As Applied to the Above Metrics)
Walmart Sponsored Products
- Display and Search Clicks and Click-Through Rate (CTR) in Desktop, Mobile Web, and Mobile In-App
Zefr, Inc.
- Brand Safety and Suitability Processes to Independently Classify:
- Google YouTube (Desktop, Mobile Web, Mobile App and CTV)
- Meta - Facebook and Instagram feed (Desktop, Mobile Web and Mobile App)
- TikTok (Desktop, Mobile Web and Mobile App)
Criteo
Display Impressions and Clicks reported Gross and Net of GIVT within Desktop, Mobile Web and Mobile In-App