Media Rating Council
The Media Rating Council (MRC) is a not-for-profit industry self regulatory body, established in 1963 at the request of US Congress, that audits and accredits media measurement products and data sources across Digital, Out-of-Home, Print, Radio, Television, and cross-media products.
- To secure for the media industry and related users measurement services that are valid, reliable and effective.
- To evolve and determine minimum disclosure and ethical criteria for media measurement services.
- To provide and administer an audit system designed to inform users as to whether such measurements are conducted in conformance with the criteria and procedures developed.