Digital

Nielsen

• Digital Ad Ratings (DAR): Viewable Impression-based Display and Video Ad GRPs

Walmart Sponsored Products

• Display and Search Clicks and Click-Through Rate (CTR) in Desktop, Mobile Web, and Mobile In-App

Zefr, Inc.

• Brand Safety and Suitability Processes to Independently Classify:
  • Google YouTube (Desktop, Mobile Web, Mobile App and CTV)
  • Meta - Facebook and Instagram feed (Desktop, Mobile Web and Mobile App)
  • TikTok (Desktop, Mobile Web and Mobile App)